Platforms

How TikTok is testing in-app e-commerce

TikTok is the app du jour for the younger generation, and advertisers are just beginning to dabble with it. But does it have the ability to become a social commerce leader? While TikTok's parent company has seen e-commerce success in other territories, a few obstacles remain in the way in the United States.

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Modern Retail Summit LIVE
Apr 21–Apr 23, 2021

At the Modern Retail Summit LIVE, retail executives will come together virtually to discuss effective strategies for driving sales by building a loyal customer base both online and offline.

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