The move signals one more way Amazon is seeking to control how companies sell on its platform.
Alibaba and Office Depot are launching a joint B2B site in order to thwart competition from Amazon.
To smaller merchants, Amazon Pay helps build brand trust and increased sales.
Advertising products sold through AmazonFresh may drive up sales for food and CPG brands, though not necessarily on Amazon.
Amazon’s in the news this week for coming under fire for, and cracking down on, fakes.
The global pandemic has accelerated the appetite for retailers to experiment with new distribution channels, moving quickly to build their own direct-to-consumer models.
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