To smaller merchants, Amazon Pay helps build brand trust and increased sales.
Advertising products sold through AmazonFresh may drive up sales for food and CPG brands, though not necessarily on Amazon.
Alibaba and Office Depot are launching a joint B2B site in order to thwart competition from Amazon.
Amazon’s in the news this week for coming under fire for, and cracking down on, fakes.
Increasingly, retailers with a brick-and-mortar presence are providing offline sales data to brands that advertise on their e-commerce sites. As a result, e-commerce advertisers are gaining more insights into how and when online ads lead to in-store sales.
The Amazon Advertising Strategies Virtual Forum is a series of presentations, workshops and talks taking place over three mornings that’ll help you navigate and survive our current crisis and the acceleration of e-commerce that has come with it.Register Now