There’s a simple way to prove that Amazon’s advertising playbook has reshaped the industry: major retailers across the board are copying it. According to data from the e-commerce growth agency Profitero, retailers of all types have added significantly more ads to search results over the past year. Walmart, the largest brick-and-mortar retailer, is leading the pack, growing its average number of ads on the first page of search results from 1.9 in October 2020 to 4.0 in August 2021.
Ocado is bolstering its robotic and self-driving technologies, both in-house and through startup investments, in order to fully automate its fulfillment platform. And, it is increasingly looking to offer those fulfillment services on a white-label basis to other grocers.
A small group of startups are creating digital marketplaces that feature an assortment of potential manufacturers -- either custom manufacturers or professional private labelers -- in order to help small businesses speed up the process of designing and launching a new line of products.
Until now, Amazon has had largely uncontested control over merch from viral streaming shows -- but the Netflix partnership gives Walmart a new leg up over Amazon when it comes to selling merch. It is also kicking off a battle between Amazon and Walmart to control merchandise for streaming shows and films, as sellers on both platforms vie to offer tie-in products that ride the waves of virality.
Amazon's 4-Star stores are kitschier and don't get as much attention as some of its more high-tech concepts, like Amazon Go. Yet 4-Star offers two benefits that none of Amazon’s other physical store concepts do yet: one, it’s a showroom, and two, it doubles as a fulfillment center.
While Amazon’s new insurance marketplace might not say a lot about the company’s ambitions in the insurance space, it does signal the extent to which Amazon has become a center of commerce -- not just for typical consumer products, but for services of essentially any kind as well.
Pinterest is betting on creators and international retailers to fuel the next phase of its shopping strategy, and has rolled out new features and services to target them. Pinterest announced two new ad products yesterday -- one of which allows advertisers to work more closely with creators. The company also announced that it is expanding its verified merchant program to more countries in Europe and Latin America,
BigCommerce, an e-commerce software provider, is accelerating its international rollout. After launching in France, Italy and the Netherlands this summer, the Austin-based company is taking its service to Germany, Spain and Mexico in January 2022. In the long-term, the company hopes to reach a 50-50 mix of U.S. to non-U.S. merchants, according to CFO Robert Alvarez.
SellerX, a major Amazon aggregator in Europe with $266 million in funding, appears to have acquired ReviewMeta, a website for verifying the authenticity of reviews on Amazon. For the growing business of e-commerce aggregators, this is likely the first of many to come.
NTWRK, an app that sells exclusive merchandise during live video streams, is investing in original shows to drive up engagement. Up to 35 people are working on individual shows, according to NTWRK president Moksha Fitzgibbons. The company has earmarked a seven-figure annual budget for its fledgling originals strategy.
Amazon recently admitted that it banned 3,000 seller accounts, though one trade group in China puts the number closer to 50,000. The mutually beneficial relationship between Amazon and its biggest China-based sellers -- which has proven instrumental to the growth of the third-party marketplace -- seems to be on shaky ground.
Google continues attempting to regain the top spot as a product search platform, which has been overtaken by Amazon in recent years. This week Google, the world's overall largest search engine, has released its latest Shopping update to make the browsing experience more visual for users.
This past year, Shopify made a big change to its terms for app developers. The e-commerce platform previously took a 20% cut on revenue generated annually by apps. Starting in August, it allowed developers to pocket 100% of the first $1 million they make on its platform. This change, according to insiders, is giving app developers a much-needed boost.
Ebay says refurbished and recycled products have been big pandemic winners. Together, refurbished and recycled products helped drive a 400% increase in used consumer product sales on eBay since 2018, eBay U.K. chief Murray Lambell said in a keynote at an industry event.
Companies like Pharmapacks and Anker are the first third-party sellers to go public. But more and more, Amazon sellers are achieving enough scale that they can stand as public-facing brands in their own right.
At the Modern Retail Summit, retail marketers will discuss everything from the Amazon effect to new infrastructure to the shift in the direct-to-consumer world.Book Passes