The addition of a customer engagement feature to Transparency seems to be a way to rebrand -- and potentially increase the value proposition for -- what has been a largely neglected feature within the company’s counterfeit-fighting service umbrella.
Two proposed new Instagram features are especially significant for the retail world: Instagram’s planned branded content marketplace and its new affiliate program. Both tools, depending on their ultimate scope and rollout, could potentially shift how brands recruit and interact with influencers, and they could also precipitate changes in where -- and how -- customers discover products.
A California court just deemed Amazon liable for a faulty product sold by a third-party seller. The ruling, if nothing else, solidifies that Amazon has a real liability risk in California. “It’s going to carry a lot of weight in California,” one lawyer said.
Ephemeral ghost kitchens are on the rise -- as evidenced by the rise of a burger pop-up named Gay Burger. For now, these programs -- which have the spontaneity and sense of humor of an internet meme -- are rare. But Gay Burger’s brief rise points to a future in which meme-able virtual restaurants might surface on third-party delivery apps: designed to go viral, then disappear, like a delivery-only pop-up restaurant.
Petco's next marketing strategy includes a major foray into video commerce. Starting this week, the pet-focused retailer will run shoppable live streams via Facebook Shops. According to the company, the idea is to engage highly engaged pet parents via social media feed, in hopes of driving more real-time sales.
Amazon brought in $52.9 billion through its online stores in the first quarter of 2021, by far its largest category of revenue. But other sectors of its business -- including seller services, subscriptions, AWS and advertising -- have continued to see big surges. But competitors, including Facebook and Shopify, are also seeing big commerce gains.
Earlier this month, Amazon quietly rolled out a tool called Manage Your Customer Engagement that lets sellers send messages -- through Amazon -- to certain customers. Offering sellers the ability to send campaigns and product updates to their customers is one step toward allaying those concerns. Yet the new tool comes with a number of important limitations. Sellers, for instance, will not know anything more about their customers than they already do.
Those gamification features are still incredibly rare in the U.S. -- but given their success overseas, they signal that some e-commerce companies are evolving to become not just shopping hubs but also sources of entertainment.
OnlyFans is increasingly becoming an appealing platform for brands looking to stand out. Unlike Facebook, Instagram and other marketing channels, the subscription-based app lends itself to more boundary-pushing content. It's why some brands are adding OnlyFans accounts to their roster in hopes of growing their digital presence.
Nordstrom, Amazon, Mall of America, TikTok, Walmart and hundreds of other brands are trying to popularize the medium to the United States. That has, in turn, giving rise to a new category of retail professional: livestream shopping host.
Most people think Amazon's advertising revolves predominately around search. But the e-commerce giant's tentacles expand in many other directions. At Modern Retail's Amazon U event, we drilled down on video advertising. Here's our guide, featuring the top insights from the event.
While Reddit has 52 million daily active users whose passions span anything from stocks to skincare, brands and marketers alike have been scared to use it. But more companies are testing it out and seeing promising results.
Over the past few years, Amazon has quietly built out a successful business-to-business platform for haircare businesses as well as individual hair stylists and other professionals. Those, potentially, will become the major beneficiary of its latest store: Amazon Salon. The launch of a physical salon seems much less about capturing the revenue from cutting and coloring hair, and much more about building Amazon’s credibility as a supplier of professional beauty products and beauty technology.
Amazon is reportedly thinking of getting into the furniture assembly business. The new service, if Amazon does eventually roll it out, would seem to bring Amazon’s services offerings more in-house. It also seems to be a defensive play against companies like Wayfair and Walmart, which have offered in-home assembly for years, and which have seen their online furniture sales surge over the past year.
In his investor letter, Jeff Bezos confirmed that Amazon Prime now has “more than 200 million subscribers” worldwide. But beyond that top-line figure, a few other numbers in the Bezos letter illustrate exactly where that growth is coming from -- and largely confirm existing speculation about the ascendancy of Amazon’s third-party sellers, its accelerating logistics footprint and the growth of its Alexa system.
At the Modern Retail Virtual Forum, we’ll bring together senior retail marketers to discuss the challenges they’re facing and the solutions they’re seeking in the era of smarter retail.Book Passes