Platforms

How neighborhood Facebook groups became havens for ultra-local businesses

Over months of lockdown, many Facebook users have turned to the social media platform to communicate with the people in the next street, or even the next house. For ultra-small local businesses, usually run by a single individual or a few partners, these same groups have become a haven to communicate with customers, advertise their services and even run the business. For the customers themselves, often unable to travel to neighborhoods further afield, they’re a useful tool to connect with recommendations in their immediate area or support local businesses they know to be struggling.

Latest Stories

  • JUL 23, 2020

    How Snapchat is wooing more retail advertisers as e-commerce booms

    During Snap's second quarter earnings yesterday, CEO Evan Spiegel called out e-commerce advertising as one of the company's bright spots during the quarter, as consumers are spending more money online during the coronavirus. Snap's revenue overall grew 17% year-over-year, to $454 million. But, even before the pandemic, Snapchat was heavily focused on wooing new e-commerce advertisers, particularly with new ad formats.

  • JUL 22, 2020

    How Instagram is trying to make shopping more visible

    Since launching Instagram Checkout a year and a half ago, which allows customers to buy products from participating retailers' websites, Instagram has made it a priority to get more well-known retailers using the feature. Now, the next step on the app's to-do list is to make shopping more visible on Instagram. That was signaled by the launch of a new Shop tab in Instagram Explore last week. But Instagram still has a ways to go until users think of it as a shopping destination first and foremost.

  • JUL 21, 2020

    How Instagram is overcoming Google to become the small business hub

    Instagram has become a vital and affordable tool for local mom and pop shops, especially when it comes to live updates on hours of operation, product availability and reopening plans. With the pandemic’s quickly-evolving nature, the platform's casual posting nature better lends itself to this info than Google. Meanwhile Google's small business information is often outdated or incorrect.

  • JUL 16, 2020

    Smaller food delivery apps are seeking out more ethical business models

    The unit economics and ethics of VC-backed delivery apps have been questioned for years. However, the pandemic has brought these issues into focus and lent an alternative crop of services the chance to step in and partner with local restaurants. Platforms like Slice, Seated and Chowbus hope to reduce fees for owners while making online takeout ordering a more sustainable model.

  • JUL 15, 2020

    How the pandemic gave Etsy a new lease on life

    When PPP entered high demand, Etsy was well positioned. In the month of April alone, the marketplace sold about 12 million fabric face masks, to a total cost of $133 million. The core Etsy marketplace, meanwhile, grew 79% year-over-year. The question remains whether or not it can continue this growth once things begin to subside.

  • JUL 14, 2020

    ‘A lack of marketing flywheel’: BigCommerce’s S-1, annotated

    BigCommerce filed its S-1 earlier this week, providing a little more visibility into how its business works. Since 2009, BigCommerce has provided digital commerce services for merchants. It touts customers including Woolrich, Camelbak, Clarks and Gillette. While it's true that digital commerce is accelerating at an unprecedented clip, the platform faces stiff competition from companies like Shopify.

  • JUL 09, 2020

    ‘The proposition has changed’: How Groupon fell from grace

    Groupon used to be the darling of online retail. Now it's struggling to survive. What went wrong? It was a series of failed pivots, along with the fact that its core offering is no longer in demand. The question remains whether or not it can resurrect business.

  • JUL 02, 2020

    It took a global pandemic, but QR codes may finally take off

    QR codes have found little success since coming on the scene decades ago. With the onset of the pandemic, the encrypted prints appear to be coming back in fashion as retailers grapple with contactless marketing and payment solutions. Is this the time QR codes finally enter the mainstream?

  • JUL 01, 2020

    Why Uber is looking toward a potential Postmates acquisition

    Uber is considering acquiring Postmates, according to news reports. This is likely a move by Uber to get more marketshare. But Postmates presents some interesting possibilities. For one, the courier app has partnered with non-food companies, like Old Navy. Which is to say that Postmates presents an opportunity to grow Uber's delivery presence in directions beyond just food.

  • JUN 29, 2020

    Amazon and Google are increasingly cracking down on counterfeits

    Platforms like Google and Amazon have made new moves to crack down on fake product listings. This isn't a new problem, but that both are taking it on now show that they're trying better foster brand trust. The question remains whether or not these moves are enough for companies to feel protected from bad actors.

  • JUN 26, 2020

    Why Amazon is focusing on fashion with its Big Style Sale

    Amazon long-running goal to dominate fashion is seeing a new attempt during the pandemic. With the electronics-focused Prime Day still months away, the "Big Style Sale" could provide a much-needed stimulus for sellers whose categories suffered throughout the quarantine.

  • JUN 17, 2020

    Why Mercari is partnering with Postmates to offer same-day delivery

    Resale platform Mercari is letting sellers offer two-hour courier service via Postmates. Mercari Now, which it developed before the pandemic, allows users to accept local orders without packing and shipping them via parcel, said CEO John Lagerling. Mercari joins other companies investing in new same-day delivery services -- and Postmates has remained a popular business partner.

  • AUG 02, 2020
    Sponsored

    How CPG brands can fix their customer’s journey with a DTC approach

Modern Retail Virtual Forum
Aug 10–Aug 11, 2020

At the Modern Retail Virtual Forum, we’ll bring together senior retail marketers online to discuss the challenges they’re facing and the solutions they’re seeking in the era of smarter retail.

Buy Passes