Some brands are rushing to make a squeeze bottle for olive oil like Graza, but others don't want plastic touching their "liquid gold."
TikTok is forging ahead on becoming a full-fledged photo platform -- and brands are coming along for the ride. Consumer-facing companies tell Modern Retail how they're using the Carousel feature and whether they'd consider moving to TikTok's rumored new photo app.
Is Meta broken? That's what marketers keep saying on sites like X (formerly known as Twitter) and LinkedIn.
Bombas is venturing outside its core sock business with indoor/outdoor slide sandals. Bombas co-founder Randy Goldberg spoke with Modern Retail about how the brand thinks about product development.
At this week’s Modern Retail Commerce Summit, Gopuff’s svp of Business Daniel Folkman spoke about the company’s new Powered by Gopuff platform and its growth plans for the rest of the year.
The last installment of the Modern Retail Index ranks retailers based on financial momentum, ease of fulfillment and e-commerce. The Index examines retailers within five cohorts — big box, dollar and off-price stores, drugstores, home goods, specialty retail — to understand which cohorts, and which retailers within those cohorts, are excelling.
A new program from Figs, called “Scrubs That Don’t Suck,” accepts a full scrub set in any condition from any brand, as long as they are clean, throughout April.
The lines between brand and performance marketing are blurring. It's no longer enough to spend millions on a TV campaign and hope people find your brand. In this series, Modern Retail looks into how the wild, expensive world of brand marketing has been upended over the last few years.
YouTube Shopping updates make it easier for creators to monetize old videos and showcase affiliate products.
In an update to its DSP made earlier this year, Amazon is now selling ad spots in podcast episodes. The offering was first tested in the U.K. last year, but has now been rolled out to the United States.
Katherine Ryan, vice president, brand marketing, Bitly From trending resale programs at top brands like Lululemon and REI that make sustainable shopping more accessible to scrutiny over Taylor Swift’s private jet carbon dioxide emissions, demand for sustainable shopping experiences and transparency is at an all-time high. Consumers have more access to information than ever, and […]
Having struggled to raise venture capital, Dorsey’s founder made the decision to grow a DTC-only business sustainably.
Tecovas has focused more on sponsoring music festivals and sporting events in recent years. The goal is to reach new groups of shoppers as Western wear is having a moment.
In this edition of the weekly briefing, we examine Target’s recent announcement of its revamped membership program as seen in data from Modern Retail+ Research.
Though it started as an online-only design service, Havenly is starting to experiment with physical retail after obtaining storefronts through acquisitions.
Fashion retailer Express Inc. is reportedly considering various options, including Chapter 11 bankruptcy, as it faces increased competition in the fast-fashion space. But its struggles have been a long time in the making, retail analysts say.
Renee Doerre, senior director of strategy and enablement, Roundel Creating impactful e-commerce strategies begins and ends with the consumer experience. From websites to apps to in-store experiences and third-party platforms, shoppers can connect with brands at many touchpoints. Consumers want a convenient and personalized shopping experience and advertisers must create lasting ways to capture and […]
