A hijacked Amazon product page highlights a major third-party seller pain point
An Amazon listing for a stand mixer was updated with profanities. While some Amazon sellers are laughing, they see it as a bigger long-term platform problem.
An Amazon listing for a stand mixer was updated with profanities. While some Amazon sellers are laughing, they see it as a bigger long-term platform problem.
As it works to grow TikTok Shop, the company appears to be investing in SEO ads to reach new customers.
Although imitation might be the sincerest form of flattery, the dupe trend has become a headache for premium brands.
While it could save a proposed $30 billion in fees, some retail experts say that's "a drop in the bucket" compared to what they're already paying.
In this edition of the weekly briefing, we examine the continued FTC lawsuit that has paused and Korger and Albertson merger and its affect on retail media networks as seen in data from Modern Retail+ Research.
Earlier this year, Amazon announced new pricing structures for sellers. The reaction has been quick -- but will the impact be as bad as brands think?
Sunday first launched in 2019 with lawn care products, but has since expanded to pest control and garden products. Founder and CEO Coulter Lewis joined this week's Modern Retail Podcast.
The lines between brand and performance marketing are blurring. It's no longer enough to spend millions on a TV campaign and hope people find your brand. In this series, Modern Retail looks into how the wild, expensive world of brand marketing has been upended over the last few years.
Over the last couple of years, e-commerce brands have been hit with yet another issue — fake ads purporting to be the company on platforms like Meta and TikTok.
Employers are seeing higher retention when successful individual contributors aren’t forced into management positions.
Jonathan Chin, Co-founder, Facteus The landscape of consumer insights has been traditionally navigated through customer surveys, detailed web analytics, cookie tracking and first-party data collection. These techniques, foundational to retailers’ and brands’ understanding of consumer behavior, predominantly hinged on self-reported preferences, online engagement metrics and data gathered directly from customer interactions. While these methods have […]
C4 is switching up the packaging, ingredients and flavors of its pre-workout powders, signaling a new direction for its active nutrition business. It will roll out the revamped products over the next few months online and in partners including The Vitamin Shoppe and Target.
NIL deals — which allow athletes to receive financial compensation for their name, image and likeness — has opened a new lower-cost opportunity for brands to be involved with big college sporting events like March Madness outside of traditional corporate sponsorships.
It’s not unusual for people to ask brands or celebrities for free gifts on special occasions like bachelorette parties, weddings or birthdays. However, Lemon Perfect sees this trend as a chance to acquire new customers.
For every woman brought into a director role, two leave, according to LeanIn and McKinsey research. That’s especially true for retail — which has seen a recent women CEO exodus.
Mercari previously had a 10% flat commission for every sale made on the platform. Now the resale platform is choosing to eliminate that fee entirely for sellers.
Renee Doerre, senior director of strategy and enablement, Roundel Creating impactful e-commerce strategies begins and ends with the consumer experience. From websites to apps to in-store experiences and third-party platforms, shoppers can connect with brands at many touchpoints. Consumers want a convenient and personalized shopping experience and advertisers must create lasting ways to capture and […]