Foxtrot's closure is just the latest startup retailer to close in recent months. Boisson, Showfields and Neighborhood Goods -- all of which were known for highlighting emerging brand -- have also shuttered.
TikTok is forging ahead on becoming a full-fledged photo platform -- and brands are coming along for the ride. Consumer-facing companies tell Modern Retail how they're using the Carousel feature and whether they'd consider moving to TikTok's rumored new photo app.
Is Meta broken? That's what marketers keep saying on sites like X (formerly known as Twitter) and LinkedIn.
Lulus is launching its first major national out-of-home campaign via billboards and posters in four major U.S. cities. It's all part of the apparel retailer's plan to grow its customer base outside California and cement itself as an offline business.
Since the brand was founded in 2015, Goodr has developed nine styles of glasses or roughly 111 SKUs. The company plans to roll out nine additional styles this year, some of which cater to athletes in specific sports like baseball and pickleball.
At the Modern Retail Commerce Summit, held last week in New Orleans, Prose co-founder and CEO Arnaud Plas spoke about how he's been leading the company to reach major milestones. The company is on track to be profitable this year.
On Tuesday, Outfox Hospitality -- the parent company of Foxtrot and Dom's Kitchen -- abruptly announced it was shutting its doors for good.
The lines between brand and performance marketing are blurring. It's no longer enough to spend millions on a TV campaign and hope people find your brand. In this series, Modern Retail looks into how the wild, expensive world of brand marketing has been upended over the last few years.
Amazon is taking a page out of rival Instacart’s playbook, selling Dash Carts to third-party retailers. The challenge for Amazon and its rivals peddling similar smart-cart technology is proving to grocers that the carts aren’t just glorified phone apps, but the future of grocery shopping. They also have to get consumers on board to use them. But that may be easier said than done.
Three BNPL platforms have shut down their rewards programs this year as they look for new ways to drive loyalty.
Katherine Ryan, vice president, brand marketing, Bitly From trending resale programs at top brands like Lululemon and REI that make sustainable shopping more accessible to scrutiny over Taylor Swift’s private jet carbon dioxide emissions, demand for sustainable shopping experiences and transparency is at an all-time high. Consumers have more access to information than ever, and […]
It’s been about three years since Edible dropped the “Arrangements” from its name. But it wasn’t until last fall that the brand decided to take its refreshed identity to the masses with a brand marketing campaign, hoping to score new customers and higher sales after a post-pandemic lull.
With interest in craft beer waning compared to a decade ago, Maine’s Allagash Brewing Company is testing new marketing tactics to reach new beer drinkers.
Bonobos is now under pressure as its new parent company Express filed for Chapter 11 Bankruptcy on Monday. It underscores all the challenges Bonobos has gone through after being owned by Walmart, and now Express.
Universal Standard is expanding its clothing exchange program from fewer than 40 styles to 400 styles as it looks to boost customer loyalty and sales. Its CEO told Modern Retail that the program was born out of conversations with shoppers, many of whom were worried about investing in clothing out of an anticipation that their size might change.
Following a Best Buy launch a year ago and an Amazon storefront that debuted in March, Oura Ring will be available at Target.com and select stores.
Renee Doerre, senior director of strategy and enablement, Roundel Creating impactful e-commerce strategies begins and ends with the consumer experience. From websites to apps to in-store experiences and third-party platforms, shoppers can connect with brands at many touchpoints. Consumers want a convenient and personalized shopping experience and advertisers must create lasting ways to capture and […]
