A union-supported proposal in New York state would require retail stores to implement new workplace safety measures, a response to rising concerns around violence toward employees and in public spaces.

Analysis

TikTok is pushing brands to post photos instead of videos

April 09, 2024  ■  5 min read

TikTok is forging ahead on becoming a full-fledged photo platform -- and brands are coming along for the ride. Consumer-facing companies tell Modern Retail how they're using the Carousel feature and whether they'd consider moving to TikTok's rumored new photo app.

DTC Briefing: Why some marketers worry that Meta is ‘broken’

April 02, 2024  ■  6 min read

Is Meta broken? That's what marketers keep saying on sites like X (formerly known as Twitter) and LinkedIn.

Other news to know

  • Restaurant chain Red Lobster is reportedly considering filing for bankruptcy as it looks for ways to restructure its debt, per Bloomberg.
  • Shares of Dr. Marten dropped to an all-time low on Tuesday after the company said its U.S. wholesale revenue would be down double-digits in 2025.
  • In February, Saks’ CEO said the company needed to raise more capital. Now, Saks.com has received $60 million in additional liquidity from Pathlight Capital and Bank of America.
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Red Lobster locations
Top Stories Apr 18

Why Kendra Scott’s CMO doesn’t believe in siloed performance marketing

April 17, 2024  ■  3 min read

Kendra Scott CMO Michelle Peterson spoke this week at the Modern Retail Commerce Summit in New Orleans. During her session, she discussed the brand's approach to marketing -- which emphasizes making connections with its shoppers over conversion.

‘Influencers are not cutting it’: Overheard at the Modern Retail Commerce Summit

April 17, 2024  ■  3 min read

It's hard for many consumer-facing businesses to raise cash and customer acquisition costs are rising. At the Modern Retail Commerce Summit, executives dished about the biggest problems they're facing.

DTC Briefing: Why more brands are pursuing an Assignment for the Benefit of Creditors

April 16, 2024  ■  6 min read

Amid an economically challenging time for retail startups, more brands like Bandier and Zulilly are pursuing a little-discussed alternative to bankruptcy. 

To squeeze or not to squeeze: The olive oil world is divided over plastic packaging

April 16, 2024  ■  5 min read

Some brands are rushing to make a squeeze bottle for olive oil like Graza, but others don't want plastic touching their "liquid gold."

Limited Series
The Future of Brand Marketing

The lines between brand and performance marketing are blurring. It's no longer enough to spend millions on a TV campaign and hope people find your brand. In this series, Modern Retail looks into how the wild, expensive world of brand marketing has been upended over the last few years.

Podcasts

Technology

Photograph of a GoPuff bag.

Inside Gopuff’s new B-to-B strategy

April 16, 2024  ■  3 min read

At this week’s Modern Retail Commerce Summit, Gopuff’s svp of Business Daniel Folkman spoke about the company’s new Powered by Gopuff platform and its growth plans for the rest of the year.

How YouTube Shopping is upping its social commerce competition with TikTok

April 15, 2024  ■  5 min read

YouTube Shopping updates make it easier for creators to monetize old videos and showcase affiliate products.

How QR codes help brands meet consumer expectations for sustainability

April 09, 2024  ■  4 min read

Katherine Ryan, vice president, brand marketing, Bitly From trending resale programs at top brands like Lululemon and REI that make sustainable shopping more accessible to scrutiny over Taylor Swift’s private jet carbon dioxide emissions, demand for sustainable shopping experiences and transparency is at an all-time high. Consumers have more access to information than ever, and […]

Marketing

How DTC jewelry brand Dorsey is growing profitably

April 15, 2024  ■  5 min read

Having struggled to raise venture capital, Dorsey’s founder made the decision to grow a DTC-only business sustainably.

Figs' in person event in Philadelphia.

Figs launches program that will give shoppers $50 off in exchange for old scrubs

April 15, 2024  ■  4 min read

A new program from Figs, called “Scrubs That Don’t Suck,” accepts a full scrub set in any condition from any brand, as long as they are clean, throughout April.

How Tecovas approaches events, from music festivals to professional bull riding

April 12, 2024  ■  4 min read

Tecovas has focused more on sponsoring music festivals and sporting events in recent years. The goal is to reach new groups of shoppers as Western wear is having a moment.

Operations

Bombas ventures outside socks and expands into slides

April 16, 2024  ■  4 min read

Bombas is venturing outside its core sock business with indoor/outdoor slide sandals. Bombas co-founder Randy Goldberg spoke with Modern Retail about how the brand thinks about product development.

Modern Retail Index: How retailers are updating their digital strategies

April 16, 2024  ■  14 min read

The last installment of the Modern Retail Index ranks retailers based on financial momentum, ease of fulfillment and e-commerce. The Index examines retailers within five cohorts — big box, dollar and off-price stores, drugstores, home goods, specialty retail — to understand which cohorts, and which retailers within those cohorts, are excelling.

How advertisers are leveraging Roundel’s best practices to maximize retail media spend

March 20, 2024  ■  4 min read

Renee Doerre, senior director of strategy and enablement, Roundel Creating impactful e-commerce strategies begins and ends with the consumer experience. From websites to apps to in-store experiences and third-party platforms, shoppers can connect with brands at many touchpoints. Consumers want a convenient and personalized shopping experience and advertisers must create lasting ways to capture and […]