In a sense, #BoxedOut was just a clever advertising effort. But the central thrust of the campaign — that a group of small independent booksellers would coordinate to fight Amazon’s disruption of its industry — felt oddly new. While plenty of one-off businesses have criticized Amazon before, coordination on a broader scale is rare. And it might signal a future trend among small retailers struggling to match Amazon and Walmart — if they want to beat the heavy hitters, they need to work together.
The Amazon Strategies Virtual Forum is a series of presentations, workshops and talks taking place over two days that’ll help you navigate and survive our current crisis and the acceleration of e-commerce that has come with it.