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For brands and advertisers wondering how to approach fitness and wellness consumers in a time of great change, register for this webinar. Healthline Media and Digiday will unpack strategies for meaningful engagements alongside a panel of experts from leading fitness brands, highlighting the six trends marketers need to know in 2021.
The third-party cookie will not be with us for very much longer, but that doesn’t mean every advertiser is in the same spot when it comes to replacing cookies with other data resources. In this new infographic, we polled Digiday Media’s virtual summit and events viewers to discover what they’re doing to address the death of the cookie right now.
In this report based on new research into apparel brands and retailers, learn why a growing number of industry professionals are taking technology-driven steps to guide customers toward accurate sizing during digital shopping.
Download this new report based on our survey of DTC and CPG professionals to gain insights into the tactics brands are using to improve on-site search and engagement, and where they’re currently falling short.
Download this guide to gain new insights into how marketers can leverage TV advertising to drive reach and enhance digital traffic in Q4.
To engage users and improve customer profiling, CPG brands are closely studying consumers as they begin to research products on the company's website.
Sophisticated bots are creeping into every element of digital marketing, affecting lead generation, display, native and video advertising, organic traffic, social and search. Learn about the damage they cause and how to beat them in this WTF report.
Advertisers, in a marketplace transformed by creativity gone remote, how much of your campaign content is still in-house versus UGC? How are you using data to make choices and effectively target your campaign content? Take this survey and get the full results plus a $5 Starbucks gift card.
In a new guide for brands and agencies, learn tips and techniques for properly balancing linear TV and OTT ad spend.
In a new guide for retailers, learn the latest tools and techniques for using email to drive brand awareness and revenue.
Increasingly, digital subscription brands are partnering with other streaming services to offer add-ons. A prime example is Spotify, which has offered an add-on subscription to Hulu.
While Walmart Marketplace is growing fast, it’s struggling to gain traction with its relatively clunky seller system that has proven to be especially difficult for smaller and inexperienced sellers to navigate. Meanwhile, those familiar with the program say there are a lot of issues that still need to be worked out. “As a seller, you really should be more established, more experienced, have a team to handle Walmart, because it’s not as intuitive as Amazon,” said Pauline Shiu, marketing director at Zentail, which manages listings for third-party sellers.
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