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To engage users and improve customer profiling, CPG brands are closely studying consumers as they begin to research products on the company's website.
Sophisticated bots are creeping into every element of digital marketing, affecting lead generation, display, native and video advertising, organic traffic, social and search. Learn about the damage they cause and how to beat them in this WTF report.
Advertisers, in a marketplace transformed by creativity gone remote, how much of your campaign content is still in-house versus UGC? How are you using data to make choices and effectively target your campaign content? Take this survey and get the full results plus a $5 Starbucks gift card.
In a new guide for brands and agencies, learn tips and techniques for properly balancing linear TV and OTT ad spend.
In a new guide for retailers, learn the latest tools and techniques for using email to drive brand awareness and revenue.
Increasingly, digital subscription brands are partnering with other streaming services to offer add-ons. A prime example is Spotify, which has offered an add-on subscription to Hulu.
Party City’s annual October Halloween pop ups have been scaled back by about 90% this year. It also plans to hired 20% fewer seasonal workers. The party supply chain's decision, which counts on the holiday's sales for 20% of its annual revenue, could signal a similar fate for other seasonal pop-ups this year.
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