Research shows that with the ongoing introduction of DTC brands to TV, the traditional division between brand and performance spending is beginning to blur. Read the full report on how brands are testing and refining new data-driven strategies in TV.
New research finds that e-commerce fraud has skyrocketed over the course of the past year. Nonetheless, many brands and retailers aren’t fighting fraud with measures that are commensurate with the threats they face, while others are turning to new fraud mitigation tools and technologies.
In this new case study, learn how specialist retailer Mastermind Toys transferred its brick-and-mortar approach to high-touch service to its online omnichannel experience.
For many companies, the lines between B2B and DTC sales are blurring. In this new guide, learn how some companies are taking a unified, hybrid approach to B2B and DTC sales.
With in-person sales largely out of the picture this holiday season, brands must adapt to deliver the frictionless experiences that online consumers expect and demand.
The global pandemic has accelerated the appetite for retailers to experiment with new distribution channels, moving quickly to build their own direct-to-consumer models.
New research shows that retailers with advanced site search see 50 percent higher conversion rates than those with only basic search functionality.
In this new report, learn why many brands are now adopting “headless” commerce — an approach that enables them to make point-by-point updates to the front-end e-commerce experience without having to rip-and-replace functional elements of the existing setup.
New research finds that most millennial and Gen Z consumers would be willing to pay more for sustainable fashion and beauty products.
Fashion and apparel retailers are integrating new tools into their e-commerce platforms to create buyer personas with a higher degree of size-recommendation accuracy.
At the Modern Retail Summit LIVE, retail executives will come together virtually to discuss effective strategies for driving sales by building a loyal customer base both online and offline.Buy Passes