Stay in Touch
In this new case study, learn how specialist retailer Mastermind Toys transferred its brick-and-mortar approach to high-touch service to its online omnichannel experience.
The global pandemic has accelerated the appetite for retailers to experiment with new distribution channels, moving quickly to build their own direct-to-consumer models.
Increasingly, when consumers stumble across a pair of a pants or a two-sided cereal bowl that catch their eye on Instagram or TikTok, they’ll have to go to a Linktree or a Linkin.bio page to buy it -- and that has turned those startups into a new kind of storefront for the social media era. According to Linktree, e-commerce-related traffic has been consistently doubling month over month.
Read MoreRecognizing the next generation of leaders across media and marketing, fashion, beauty and retail.
Remind Me
