more articles by

Shareen Pathak

  • JUN 19, 2020

    What to read, watch and listen to on Juneteenth

    Juneteenth is here. And for the very first time in most cases, companies of all types are recognizing this day with a paid holiday for employees. For many, it’s one small step towards allyship and support for racial justice and solidarity with the Black community. And for leaders, bringing this into the office and into their (virtual) workplaces is one big way to mark this. 

  • MAY 04, 2020

    Modern Retail Research: 32% of retailers have now furloughed store staff

    For the vast majority of respondents, optimizing e-commerce channels is the most important step. As more and more people move to shopping online, retailers of all types are trying to make sure their e-commerce and delivery channels are optimized -- as wine seller Winc’s co-founder Brian Smith said during a Modern Retail Plus talk last week, this is an opportunity to “meet customers where they are” -- aka, at home, on their phones.

  • APR 20, 2020

    Digiday Research: Retailers plan to permanently reduce reliance on pop-ups, marketplace platforms

    Temporarily, respondents said they would be “leaving” or reducing the use of nearly every single retail channel, except mass retail stores. The majority of respondents were leaving pop-up shops, shop-in-shops, permanent brand stores, as well as “retail-as-a-service’ platforms.

  • APR 13, 2020

    Modern Retail Research: Early impacts of the coronavirus crisis, in 5 charts

    Visibility is a real problem for execs across media and marketing. It’s unclear how long this crisis will last, and the feeling in the first few weeks that this would be as simple as flicking a switch back on once things go “back to normal” has largely dissipated. 

  • APR 09, 2020

    Cale Weissman is promoted to be Modern Retail editor

    Cale was most recently senior reporter at Modern Retail. Since joining us in June from Fast Company, he has been a force here, writing incredible in depth features about the reinvention of the retail industries. He’s covered everything from Amazon seller issues to the unprecedented changes happening in the world of online grocery to the rise of the “DTC bro” and more. He’s fast become a leader in the group, and we’re excited to see what he does next. 

  • MAR 23, 2020

    How internet culture and Instagram changed the rules of internships

    When 21-year-old Hunter College student Kenneth Pabon began looking for a fashion internship during his spring 2019 semester, he took a little bit of a different approach to finding his gig. Pabon did not use Hunter College’s career advising office or scour online job boards like LinkedIn, where he does have a profile, or Indeed. Instead, he Instagram direct-messaged two of his favorite fashion influencers, Sophie and Charlotte Bickley, sisters behind the website and social media accounts Yin 2My Yang.

  • MAR 20, 2020

    How brands are adapting to the expectations of an increasingly vegan generation

    Studies suggest around 80% of Gen-Zers expect to consume fewer animal-related products in the coming year, over 30% intend to be on entirely meat-free diets by 2021 and 44% think being vegan is cooler than smoking. But Gen Z’s culture and attitudes surrounding plant-based products are very different than those of their elders, and what’s resonated with Millennials isn’t going to cut it with a new generation of consumers for whom availability of non-animal-based products is expected.

  • MAR 19, 2020

    The saddest generation: Why Gen Z is the most anxious generation ever

    Alex is a 22-year-old social media manager for a startup. Six months ago, while standing in a crowded No. 3 express train on the way to work, he had a panic attack. “I was staring at my phone, trying to simultaneously respond to a Slack message from my boss but also scrolling through Instagram and texting a friend when I thought I was going to die,” says Alex (who didn’t wish to use his last name because he doesn’t want to be known as “the depressed guy” at work). “I literally thought I was being crushed under what felt like a mountain of work, overwhelmed, and messages were coming at me from everywhere, and I just wanted to die.”

  • MAR 19, 2020

    TikTok Royalty: Here are the stars you need to know

    Most adults have probably never heard of Loren Gray. But plenty of teens know all about the TikTok celebrity with 38.4 million followers. What exactly makes a creator like Gray soar in popularity is somewhat of a mystery, but those who “understand trends and become early adopters are more likely to gain more traction,” says Ariadna Jacob, CEO of Influences.

  • MAR 18, 2020

    What’s trending: Experts decode Generation Z

    Now that members of Generation Z are entering the workforce and beginning to flex their purchasing power, marketers want to better understand these individuals who were born from 1995 to 2012. Seven Gen Z marketers and entrepreneurs share their insights from the frontlines.

  • MAR 17, 2020
    Q&A

    YouTube star David Dobrik to advertisers: Learn to trust the creator

    David Dobrik, a 23-year-old YouTuber with 15.9 million subscribers, changed the way SeatGeek works with influencers by convincing the company to be a character in his videos. Since then, Dobrik has been able to use that content to get other brands, like EA Games, to do the same thing. Dobrik explains how he’s branching out from YouTube and if he’d get married again for a prank.

  • MAR 16, 2020

    Introducing the new issue of Digiday Magazine, focusing on Generation Z

    Generational myths are usually flawed, and perhaps nowhere will they be proven more wrong than Generation Z, the youngest generation to now enter the workforce. Gen Zers have shown a penchant for activism — from climate change to gun control to other examples of a conscience. They’re changing how media is created and consumed, they shop differently from generations preceding them, and they are pushing workplaces and workforces to change.

  • FEB 10, 2020

    What’s next for Harry’s?

    Edgewell has decided to pursue a "standalone" playbook after the Federal Trade Commission's move to block the Harry’s acquisition last Monday, said Rod Little, Edgewell president and CEO. The company also said that Harry’s plans to sue its prospective partner, a case that Edgewell said has "no merit." A spokesperson for Harry's said the company has nothing to share on potential litigation at this time.

  • FEB 07, 2020

    See the slides: What retailers need to know about Amazon product pages

    Selling on Amazon can be tricky. The company’s sheer scale means the key to getting the most out of Amazon as a retailer is the details. That was the major takeaway at Digiday Media’s recent Amazon Strategies event.

  • NOV 18, 2019

    Modern Retail Research: Amazon is the second-most effective platform for driving sales

    Everyone loves to hate on Amazon. The e-commerce juggernaut ranks low on trustworthiness, DTC brands don't want to sell on it, and even Nike is no longer going to be working with Amazon Retail.

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