Everyone loves to hate on Amazon. The e-commerce juggernaut ranks low on trustworthiness, DTC brands don't want to sell on it, and even Nike is no longer going to be working with Amazon Retail.
Retail media is growing in importance. The idea of retailers turning their websites into media platforms isn’t a new one, but over the past few years, has commanded more interest and more attention from brands. For brands specifically, advertising on retail media isn’t an ad problem anymore -- it’s a business problem.
Modern Retail surveyed 206 brands and retailers to ask what is working, and what isn't working for them on Amazon.
REI is extending Opt Outside. The retailer is again closing its stores and websites this Black Friday so employees can, ostensibly, go outside. This year, it’s also starting an Opt to Act program, joining a nationwide clean-up effort to collect trash, clean up their neighborhoods and tackle waste. (The company is also rethinking its own business model to use fewer plastic bags and be close to zero waste by 2020.)
Retailers and brands have a lot to gripe about when it comes to Amazon. The e-commerce juggernaut has become in many ways a frenemy for brands.
As shopping moves online and staple retailers increasingly close their doors, developers have been working to revive the draw of the mall. An audacious attempt to reinvigorate the American mall is taking shape in the dreary swamplands of East Rutherford, just outside New York City.
Where five-year-old mattress brand Casper ends up won’t just affect the future of the company, it will send signals about the health of the digitally native vertical brand (DNVB) or direct-to-consumer industry as well.
Join us at Amazon Strategies, where we’ll hear from brands successfully selling on Amazon, as well as leaders from agencies and consultancies that work with these retailers.Register Now