In this new marketer’s guide, you’ll learn crucial tactics for ensuring that advertising is accountable to specifically measurable outcomes.
Seventy-three percent of shoppers now use multiple channels to research and shop before making a purchase. And 90 percent expect consistent interactions across all of those channels.
One thing is true for nearly all conversions on Amazon: They’re captured by products on page one of the search results. And a significant share of purchases go to just the top few results.
The nature of e-commerce has shifted, as consumers demand a more fluid and personalized online shopping experience. Customers now expect to be able to purchase products straight from their initial touchpoints, whether it be directly through Instagram, via personal voice assistants such as Alexa or Google Home, on wearable devices or even from their cars.
From using the right metrics to evaluating the right data, here are four critical techniques for crafting and executing an email acquisition strategy.
For brands and retailers, the global pandemic has hastened the shift from analog to digital advertising. For a $5 Starbucks gift card and the results, take this survey and tell us: How has your ad spending shifted over the course of 2020?
As the customer journey becomes increasingly omnichannel, brands are taking new steps to optimize product search and other core elements of the path to purchase. Take this survey and tell us: What steps are you taking to improve the consumer’s experience and win conversions for your brand?
While many businesses are now discovering the need to improve upon their legacy e-commerce platforms, few professionals within these companies realize what their infrastructure costs to operate — or update.
New insight shows mega sales are the shopping events shoppers wait for when buying over the holiday season period — driven by an increased appetite for deals coupled with a preference to minimize in-store shopping. Download the full guide for more seasonal trends and tips.
In a new guide featuring six in-depth case studies, learn how successful brands have used mobile messaging to drive engagement, loyalty and revenue.
Advertisers, from DTCs scrapping for share in a crackling at-home beauty market to seasoned retailers leaning into the quarantined consumer’s e-commerce surge, what’s changing about your campaign KPIs? How are you using data to make choices and effectively budget across channels? What’s working, what’s broken and how will you fix it? Take this survey and get the full results plus a $5 Starbucks gift card.
From Search to Shopping to Display and YouTube, essentially all successful advertisers rely on Google. In a comprehensive new guide, learn the foundational strategic elements that today’s brands and agencies need to master in order to stay ahead on Google.
Increasingly, retailers with a brick-and-mortar presence are providing offline sales data to brands that advertise on their e-commerce sites. As a result, e-commerce advertisers are gaining more insights into how and when online ads lead to in-store sales.
A growing number of brands are taking steps to manage risk on digital commerce platforms. In a new guide, learn how DTCs can keep their e-commerce operations up and running — and mitigate supply chain impacts if their IT breaks down.
As bot-driven fraud eats into budgets, marketers are placing a heightened focus on identifying the characteristics that account for authentic audience humanity.
Recognizing the next generation of leaders across media and marketing, fashion, beauty and retail.Remind Me