Amazon's announcements at Unboxed, its advertising conference, show how focused its pursuit of brand advertising dollars is.
As the supply chain’s problems have grown into a clear obstacle for many brands and retailers, that shift hasn’t been enough to drastically change the holiday promotion strategies for a majority of brands, according to new Modern Retail research.
Businesses went into 2021 expecting in-person business events to become a part of the media and marketing calendars again. And while it looks like momentum for that won’t really begin building until the fall, there is momentum nonetheless, according to new Digiday Media Research.
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