This week, Amazon rolled out two month-long sales events, signaling a move from the brief holiday blitzes of Prime Day and Cyber Monday, into an earlier and longer seasonal playbook. As supply chain issues threaten product stockouts, Amazon and other retailers are shifting their holiday sales strategies across more days, earlier, to get consumers shopping now.
In partnership with CPG incubator The Naked Market, the Jonas Brothers are today expanding distribution of their popcorn brand, Rob’s Backstage Popcorn, nationwide via its own e-commerce site. As more brands in general go direct-to-consumer, celebrity-driven brands are no exception.
Major retailers have all already launched their holiday top toys lists, pushing parents to buy the hottest toys now before holiday season stockouts arise. Companies from Target to Walmart to Macy's are pushing customers to buy toys early, but big hurdles still lie ahead.
Wisconsin shopping center The Corners of Brookfield is creating a marketplace website with multi-retailer product purchases, centralized buy-online-pick-up-in-store (BOPIS), and centralized returns. The mall thinks it's only the beginning of destinations like it launching programs like these.
Diageo is opening a 72,000 square foot, carbon-neutral distillery in Kentucky, set to product ten million proof gallons of whiskey a year. The brand's embrace of carbon-neutrality highlights larger manufacturers’ growing interest in sustainability, as well as increased consumer demand for transparent products.
In March 2020, Costco was one of many retailers to enact product purchasing limits on essentials like toilet paper, hand sanitizer and bottled water, as consumer demand skyrocketed during the first wave of Covid-19. Now, the retailer is enacting limits on essentials once again, though this time to combat supply chain delays.
Last week, the privately-held Subway announced “positive same store sales” in the second quarter, as well as 4% growth in August 2021 sales compared to 2019. However, analysts are still skeptical: Subway’s growth actually underpaces the restaurant industry’s average, and its rebrand highlights the challenges the “largest restaurant chain in the world” is facing.
On Thursday, Nike announced 16% year-over-year growth in total revenue and 40% growth in North American digital sales. The brand is banking on digital sales and pushing consumers to its app, loyalty program and buy-online-and-pick-up-in-store features. However, strict Covid-19 regulations in Vietnam took their toll this quarter, and mean that future stockout strain is likely for the holiday season.
Niche, category-specific marketplaces like health foods purveyor Bubble are offering an increasingly appealing alternative to Amazon for both brands and customers looking for a more curated marketplace experience, explained Bubble CEO and Founder Jessica Young at Digiday and Modern Retail's Marketplace Strategies Forum.
At Digiday Media's Marketplace Strategies Forum in New York City, industry leaders came together to discuss all things marketplaces, from selling to advertising. Navigating selling on a multitude of new marketplaces, maintaining brand equity amongst third party resellers, and loss of control were top concerns as marketplace retailers and experts shared their experiences.
Gap is investing in its online fulfillment and customer service centers to prepare for the holiday season, and using automation as a stop-gap to a nationwide labor crunch. Modern Retail spoke with Gap's svp of global logistics, Kevin Kuntz, about how the company's investment in logistics have changed over the years.
Analysts predict further breakdown in U.S. supply chain logistics as the Delta variant shuts down overseas factories and holiday consumer demand threatens to overwhelm an already ailing supply chain. To get ahead and avoid holiday stockouts, major retailers are placing bigger product orders with vendors earlier. In the most extreme cases, some retailers are even chartering their own cargo ships.
Last week, Elvie launched Stride – an insurance-covered, hands-free, no-noise breast pump – across a variety of DME distributors in the U.S. As Elvie seeks to become a larger player in women's health care going forward, its playbook involves investing in traditional retail partnerships and splashy marketing campaigns, while also balancing partnerships with medical suppliers.
Following last year's chicken sandwich wars -- and a subsequent research and development period -- restaurants are embracing the plant-based versions of chicken. Last week, Impossible Foods released its version of meatless chicken nuggets to 150 restaurants and chains including Fuku, Red Rooster, Fatburger and Dog Haus. In July, Beyond Meat launched its alternative chicken tenders in 400 restaurants including Detroit Wing Company and Burger Patch. Here's why there's a mad-dash for fake chicken.
On Thursday, Facebook rolled out its first smart glasses model, Ray-Ban Stories, in partnership with glasses design house, EssilorLuxottica, for $299. While Facebook’s partnership may fix one issue formerly plaguing the wearable tech industry – clunky, ugly styles – analysts are still skeptical that iteration will drive widespread consumer adoption.
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