more articles by

Maile McCann

  • MAY 14, 2021

    Jumia is still in search of profitability as it seeks to dominate African e-commerce

    In its quest to become the dominate e-commerce marketplace in Africa, Jumia has historically placed profitability on the backburner for the sake of growth. But now, the company is starting to prioritize certain investments for the sake of profitability. This week, Jumia released its 2021 first quarter earnings, showing an 11% increase of gross profits and 24% decrease of debts. However, the company remains unprofitable 8 years since its 2012 founding and 2 years after its April 2019 IPO. The American e-commerce giant with a similar marketplace model, Amazon, took 6 years to become profitable.

  • MAY 12, 2021

    How denim brands are gearing up to win back sweatpants converts

    Denim retailers are gearing up for the return of “hard pants” as pandemic restrictions loosen. In the pandemic, denim brands pushed loungewear and comfort and saw a majority of sales come from e-commerce, partially off-setting brick-and-mortar loses. As restrictions loosen, denim brands are betting on new silhouettes, as well as collections with a sustainability focus to win shoppers over. They also are hoping that customers will be eager to return to stores to refresh their wardrobes after a year of not having many occasions to go out for.

  • MAY 11, 2021

    How New Belgium is integrating sustainability into marketing campaigns and product development

    New Belgium’s latest beer, Torched Earth, tastes bad on purpose. The product is another in a series of creative marketing and project-based efforts from the Colorado-based craft brewer to bring awareness to climate change by illustrating the way beer might taste in a future without climate action.

  • MAY 10, 2021

    GoPuff is leaning on partnerships in a bid for last-mile delivery dominance

    The land grab in same-day delivery continues, with delivery-only convenience store GoPuff ramping up acquisitions and partnerships. Last week, GoPuff announced an acquisition of the UK-based Fancy. This comes after another partnership announcement with Uber’s grocery delivery business earlier in the week as well as an acquisition of adult-beverage-retailer and California-start-up BevMo in November.

  • MAY 10, 2021

    Retailers are betting on the crafting boom to continue into 2021

    Going into 2021, the bigger crafting retailers are focusing on social media strategies, and building out their ad targeting strategies to appeal to the casual crafter. Meanwhile, some startups like LoveCrafts are looking to expand their presence geographically after seeing huge sales increases. But, the jury's still out on just how permanent these pandemic gains will be.

  • APR 26, 2021

    Brands are increasingly seeing Reddit as a marketing goldmine

    While Reddit has 52 million daily active users whose passions span anything from stocks to skincare, brands and marketers alike have been scared to use it. But more companies are testing it out and seeing promising results.

Modern Retail Marketing Leaders Forum
Jul 21, 2021

At the Modern Retail Marketing Leaders Forum, we’ll bring together senior retail marketers to discuss the challenges they’re facing and the solutions they’re seeking in the era of smarter retail.

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