Professional sports teams and movie theater chains alike are doubling down on app ordering technology, finding contactless ways to get concessions to fans and minimizing traditional long lines. Still, the space is nascent, as consumers slowly shift their mindsets from impulsivity towards preplanning and concession providers work out kinks.
Fred Segal is mixing its e-commerce investments with a return to storefront expansion and relaunching trendy retro brands like Camp Beverly Hills for a new audience. Lotman spoke to Modern Retail about reviving what was once cool again, translating Los Angeles sensibilities to other places and the shortened brand lifecycle at a retailer like Fred Segal. This interview has been edited for length and clarity.
In July, sales of hand sanitizer and medical face masks were up 24% and 16%, respectively, compared to June a Instacart. Now, however, consumers are looking for more stylish and buzzier versions of formerly un-sexy necessities. To play to this new consumer, brands like Rowing Blazers and Touchland are investing in more fashionable styles and sexier messaging.
On Friday, Walmart announced that it was giving weekly bonuses and pay raises to warehouse workers across Walmart's 190 warehouse locations. While many companies' employee efforts in May focused on enticing new employees to join new roles, big retailers are finding ways to keep current employees happy and working through what many predict will be a prolonged holiday shopping season.
Brands are embracing one of TikTok's latest trends: restocking. The restock hashtag on TikTok is filled with videos of organizing influencers moving products from their initial packaging to more aesthetically pleasing jars, shelfs and containers around their home.
In 2020, the coronavirus demolished the travel retail industry: airport revenues decreased 66% and exclusive product deals dried up. Now, consumers are returning to travel and brands are again investing in travel-exclusive products and flavors that both give consumers a sense of uniqueness and allow brands to tap into new consumer segments.
On Tuesday, PepsiCo announced that it would be selling a controlling stake across its North American juice brands, like Naked and Tropicana, to private equity firm Pai Partners for $3.3 billion. The deal is another sign that the fruit juice market is loosing steam as consumers move towards low-sugar options and different breakfast beverages.
After a series of hits from new data security laws and anti-trust regulations in both China and abroad, Alibaba highlighted some of the difficulties of becoming a global marketplace for both B-to-B and B-to-C logistics and commerce. In response, the retailer continues to split its ecommerce Taobao into separate parts – offering different apps and platforms for deals, consumer to consumer sales and grocery – and growing its cross-border logistics capacities beyond China.
Green home-cleaning brand Safely launched an in-store assortment at 750 Bed Bath & Beyond storefronts on Monday. Co-founder Emma Grede hopes the Bed Bath & Beyond partnership will help Safely to meet consumers where they are, and get the brand closer to a 50/50 mix between retailer and DTC sales.
Shapewear brands used to highlight their ability to make consumers appear thinner. Today, amongst a more casual and more inclusive fashion world, shapewear rebrands. Brands are changing marketing messages and product offerings, playing to a new normal and blurring the lines between shapewear and other fashion categories.
As consumers leave home, big box retailers are marketing towards "travel-at-home," launching new private labels, partnerships and products that are globally inspired and speak to adventure. However, as coronavirus uncertainties remain in flux, suitcase and travel accessories brands are focusing on the home.
Consumers are increasingly considering secondhand purchases as a new form of investment, carefully purchasing appreciating styles. In turn, resale retailers across both the luxury and collectible spaces are seeing rising prices on a wider range of products and brands, and are continuing investments in site features and customer services to create consumer trust in a relatively new space.
This year’s back-to-school season is expected to grow 16% year-over-year up to $32.5 billion dollar. To draw in school-aged customers – and, just as importantly, their parents – large retailers are investing in new brands via tween-centered partnerships and new labels that are inexpensive and speak to 2021 trends like athleisure, inclusivity and tech.
On Tuesday, Chipotle announced that revenues increased 38% year over year in the second quarter of 2021 to $1.9 billion. To court employees this quarter, Chipotle raised its minimum wage, recruited via social media, invested in a mental health app for current employees and subsequently hired 5,000 new employees over the second quarter, up to 102,000 total workers at 2,850 restaurants.
In 2021, consumers are returning to accessory rental, though prioritizing more casual styles than a pre-pandemic past. Moreover, lured by the potential to reach younger consumers after a tough sales year, luxury brands are opening up to the model.
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