more articles by

Maile McCann

  • JUL 20, 2021

    Chipotle’s new recruitment strategy signed on 5,000 new employees

    On Tuesday, Chipotle announced that revenues increased 38% year over year in the second quarter of 2021 to $1.9 billion. To court employees this quarter, Chipotle raised its minimum wage, recruited via social media, invested in a mental health app for current employees and subsequently hired 5,000 new employees over the second quarter, up to 102,000 total workers at 2,850 restaurants.

  • JUL 20, 2021

    How luxury accessory rental services are plotting their post-pandemic futures

    In 2021, consumers are returning to accessory rental, though prioritizing more casual styles than a pre-pandemic past. Moreover, lured by the potential to reach younger consumers after a tough sales year, luxury brands are opening up to the model.

  • JUL 20, 2021

    Modern convenience store Foxtrot plots national expansion

    Modern convenience store chain Foxtrot plans to open 50 new stores over the course of the next two years, expanding to New York City, Austin, Boston, Miami, Los Angeles and Houston. Under the expansion, Foxtrot will retain its commitment to under thirty minutes delivery and under five minutes pickup, data-driven merchandizing and 40% local goods.

  • JUL 19, 2021

    Inside DTC weighted blanket Bearaby’s hyper-local marketing strategy

    Weighted blanket brand Bearaby's hyper-localized digital advertising helped the brand increase revenue by 600% in 2020. Going forward, Bearaby will maintain the strategy, while adapting advertising narratives towards trends like travel and working around IOS 14 app privacy tracking by keeping users' purchasing path in a single creative-to-cart, new ad type.

  • JUL 13, 2021

    Despite recent digital inroads, Pepsi’s growth relied on in-person sales

    After a year of heightened e-commerce sales, PepsiCo's focus has shifted back to in-person sales. On Tuesday, PepsiCo announced second quarter net revenues were up 21% year-over-year to $19.2 billion. A return to in-person consumption and buying at bars and restaurants and big box and convenience stores, drove sales.

  • JUL 08, 2021

    Marriott is preparing for the return of travel with a new Pinterest partnership

    On Tuesday, Marriott Bonvoy and Pinterest teamed up for the latest activation in Marriott’s broader “The Power of Travel” campaign, a multi-platform investment across streaming platforms, social platforms and even gaming platforms like Twitch. The hotel chain is adapting to a new travel landscape, moving away from its traditional business-traveler consumers and instead shifting platform spend to appeal to younger and leisure-focused travelers.

  • JUL 07, 2021
    Q&A

    ‘We really honed our focus’: How Overstock responded to the home goods boom

    In the first quarter of 2021, online-only retailer Overstock’s revenue rose 94% year-over-year and active customers nearly doubled. In 2020, the retailers' full-year revenue rose 75%, to$ 2.5 billion. Overstock CEO Jonathan Johnson talked to Modern Retail about Overstock’s unique ability to navigate furniture supply chain issues, the company's expansion to Canada and the longevity of the patio furniture boom.

  • JUL 07, 2021

    ‘Simple and visual’: Food and beverage brands embrace viral recipes on TikTok

    TikTok viral recipes drive billions of views, thousands of videos and even increase product sales. To capture this interest, brands have started investing in viral recipe content, creating responses to already established trends, building out new recipes in the hope to spark engagement and subsequently scaling TikTok trends to other owned platforms and in product development.

  • JUL 02, 2021
    Q&A

    Hoka One One’s Wendy Yang on how the footwear brand approaches fashion partnerships

    While other footwear brands struggled in 2021, Hoka One One managed to grow sales. Hoka (which ended its fiscal year in March 2021) reported a full-year revenue increase of 62% to $571 million, outpacing performance footwear peers like Nike or Adidas. Now, the brand is continuing global expansion, partnering with fashion brands and driving sales on and offline.

  • JUL 01, 2021

    Riding the vaccination rollout, Walgreens wants to brand its stores as health care destinations

    Walgreens' 17 million vaccinations drive a 12% revenue increase and a 9% boosts to filled prescriptions this quarter. Going forward, however, the brand will rethink its retail plan -- retail sales were relatively flat year-over-year -- and further invest in digitization and a VillageMD partnership to drive continued success.

  • JUL 01, 2021

    Car brands are promoting new models on digital platforms like Twitch and Instagram

    The auto industry is famous for its pricy television commercials: during the 2020 Super Bowl LIV, for example, auto manufacturers invested $77 million in television ads, outpacing any other product category, according to data insights firm Kantar. However, brands like Honda, Hyundai and Toyota are increasingly shifting investment to digital platforms like Twitch, Pinterest and Instagram, for new campaigns.

  • JUN 29, 2021

    Etsy sets its sights on Latin America with Elo7 acquisition

    Etsy is making a play for Brazil with its latest acquisition of the online marketplace Elo7. Latin America is a weak-spot for Etsy, and it's the latest signal, as Etsy seeks to build a "house of brands," that it is increasingly on acquisitions — rather than partnerships — for new customer acquisition.

  • JUN 28, 2021

    Suitcase brands are ramping up expansion plans as air travel returns

    This month marked the first time that two million passengers were screened in airports on a single day. Suitcase and travel brands are embracing the return of air travel by offering new products, expanding into new markets and doubling down on brick-and-mortar.

  • JUN 28, 2021

    Big-box retailers are still struggling to stand out on Prime Day

    Despite offering competing sales, retailers are struggling to put a dent in Amazon's Prime Day momentum. Multi-category big box retailers like Walmart and Target, as well as Wayfair and Best Buy, all ran sales that overlapped with Amazon's June 21 to 22 Prime Day. Still, early data in app downloads and web traffic shows that these retailers are still seeing a modest uptick in shoppers relative to Amazon.

  • JUN 24, 2021

    ‘The immediate winner’: After a Victoria’s Secret split, Bath & Body Works begins to forge its own path

    As L Brands prepares to spin off Victoria's Secret into its own company, its other brand, Bath & Body Works, is also starting to prepare for life as a separate company. Analysts say that Bath & Body Works' investment in off-mall storefronts, decreased promotions and pivot to home fragrances have been critical to its success -- investments that will continue as Bath & Body Works becomes its own company. 

Modern Retail Livestream Commerce Trends
Jul 28, 2021

At Modern Retail’s Livestream Commerce Trends, we’ll explore how the growth of livestream and video shopping trends are transforming how retailers, brands and marketing teams are engaging with consumers in-stream and live across social and owned-and-operated websites.

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