As the country opens up again and Sweetgreen continues its expansion into new markets, the fast-casual salad chain is starting to invest more in out-of-home advertising. Doing so is meant to “amplify the marketing we’re doing online,” according to Nathaniel Ru co-founder and co-CEO of Sweetgreen.
The chain has hiked its TV investment by 275% year-over-year and has plans to advertise on TV for the rest of 2021 across network and cable in the 22 markets where it has a footprint.
This year, some retailers and major marketers are treating Cyber Monday as a Cyber Week or even as an unofficial Cyber Month, boasting sales once reserved for a single day for much of November. Lengthening Cyber Monday from one day to several days or weeks isn’t all that surprising given the rise in e-commerce due to the pandemic. With more holiday shopping happening online this year, getting shoppers’ attention with early deals is a logical move, according to industry analysts who say that worries about shipping delays has people shopping earlier for holiday deals this year.
At the Modern Retail Summit, retail executives will come together to discuss effective strategies for driving sales by building a loyal customer base both online and offline.Book Passes