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Amazon has long been touted as the "sleeping giant" of online advertising, and the retail giant showed further signs of fully awaking from its slumber in 2019. The company made significant improvements to its ad products over the course of the year -- particularly around data and analytics -- and ad-buyers say the company is getting more serious about making its tools more accessible and less confusing to understand and use.
The rise of retail media in recent years has unlocked new options for brands' digital ad dollars beyond just Google and Facebook ads.
We're excited to announce we're extending our efforts with the introduction of Modern Retail+, a premium membership program designed to keep members at the cutting edge of retail's reinvention.
Grocery delivery growth may be slowing, but grocers are still betting on it being lucrative long-term. Within the past month, grocers have announced a slew of new deals to build micro-fulfillment centers and/or test out new delivery methods. That's because they are betting that a significant number of people who tried grocery delivery for the first time during the pandemic will stick with it. And, they don't want to be caught flat-footed again when faced with a huge surge in demand.
Read MoreRecognizing the companies and campaigns modernizing retail in the digital age.
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