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Amazon has long been touted as the "sleeping giant" of online advertising, and the retail giant showed further signs of fully awaking from its slumber in 2019. The company made significant improvements to its ad products over the course of the year -- particularly around data and analytics -- and ad-buyers say the company is getting more serious about making its tools more accessible and less confusing to understand and use.
The rise of retail media in recent years has unlocked new options for brands' digital ad dollars beyond just Google and Facebook ads.
We're excited to announce we're extending our efforts with the introduction of Modern Retail+, a premium membership program designed to keep members at the cutting edge of retail's reinvention.
Target's long term plans to capitalize on its record sales year includes investing in its physical stores. In its fourth quarter earnings announcement, the big box retailer unveiled plans to spend $4 billion annually to modernize and automate its existing stores, along with opening new ones near college campuses and metro areas.
Read MoreAt the Modern Retail Summit LIVE, retail executives will come together virtually to discuss effective strategies for driving sales by building a loyal customer base both online and offline.
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