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Here’s a temperature check, timeline and relevant context on Casper’s roadmap to a potential IPO.
Amazon’s rocked the boat for its vendor partners over the past month, but not all brands selling on the platform are reconsidering their relationship with the platform.
The secret sauce behind Nike’s success in building up its digital and direct-to-consumer businesses is the link between its apps and its store strategy.
As digital brands grow up, direct-to-consumer retail is looking more like a launch strategy than a business model.
Instagram’s new in-app checkout has caused an industry-wide ripple effect. One group assessing their options and angling for opportunity: The agencies.
There’s not much channel purity among direct-to-consumer brands anymore, unless you look at Glossier.
EBay is helping sellers capitalize on untapped purchase intent by letting them push targeted discounts to interested buyers.
Amazon is looking to reach lower-income customers, a demographic that's traditionally considered out of its core customer base.
Hudson Yards’ “Floor of Discovery” is the most grandiose example of the new trend in mall development: Build digital brands into the foundation.
Target is bringing digitally native Instagram brands to life in its aisles through a series of behind-the-scenes deals.
It’s been a chaotic week for vendors and sellers doing business on Amazon.
Dick's Sporting Goods is pushing ahead on its strategy to grow margin through private-label offerings.
Amazon has walked back the decision to terminate a majority of the vendor purchase orders, but vendors and sellers are in survival mode planning how to protect their businesses.
Allbirds is hosting a SiriusXM radio show focusing on how to build sustainable companies.
DTC Twitter is obsessed with Tweet threads. Or, at the very least, they are frequently cited as recommended reads in industry newsletters like 2pm Inc. and Lean Luxe, and often serve as inspiration for further discussions in Clubhouse, Slack, or virtual events. Heavy Twitter usage is not unique to the DTC startup scene, but these Tweet storms are a good a mirror to expose the strengths and weaknesses of DTC startups.
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