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Henry McNamara, a partner at Great Oaks Venture Capital, shared his perspective on the future of the DTC category, around saturation, expected scale and veering off of the internet’s crowded toll roads: Facebook and Instagram.
Facebook, Instagram and Google are still the most powerful customer acquisition channels for online brands, but maturing means building a more diversified marketing mix.
As Walmart and Amazon race to deliver online orders to customers in a one-day window, Target is reaping the profits of its store-centric same-day delivery strategy.
It’s earnings week, and retailers are dealing with a universal truth: It's sink or swim in an industry increasingly dominated by Amazon and Walmart.
Eyeing the success Facebook and Instagram have had in raking in ad revenue from direct-to-consumer brands, YouTube is plotting its own approach.
Brandless wants to win over customers on its own, drawing them into its marketplace.
Bruce Henderson, who joined Smile Direct Club in February as its first chief creative officer, said the biggest advantages of working in-house for a brand is how quickly his team can get things done.
On Amazon, positive reviews are as good as gold, and sellers are building strategies around them.
Alibaba, the Chinese e-commerce company, is extending its many tentacles into international markets as part of its aspirations to become a global business.
Target doesn’t share its first-party customer data without outside vendors, so it partners with tech startups through its accelerator programs.
PopSockets claims that unauthorized sellers on online marketplaces, specifically Amazon, are damaging the brand's reputation by selling faulty products.
Retailers and brands are using Facebook Groups to bring together customers for the sake of turning them into coveted communities.
Target Media Network is now Roundel, as the retailer guns to remodel its ad business after Amazon’s.
Whether retailers are putting all of their eggs into the platform’s basket, or cutting off spending entirely, Facebook anxiety for marketers continues.
Customers are searching Amazon for brand-name items like “Allbirds sneakers” and “Away travel luggage,” and finding copycat products in their place.
DTC Twitter is obsessed with Tweet threads. Or, at the very least, they are frequently cited as recommended reads in industry newsletters like 2pm Inc. and Lean Luxe, and often serve as inspiration for further discussions in Clubhouse, Slack, or virtual events. Heavy Twitter usage is not unique to the DTC startup scene, but these Tweet storms are a good a mirror to expose the strengths and weaknesses of DTC startups.
Read MoreAt the Modern Retail Virtual Forum, we’ll bring together senior retail marketers online to discuss the challenges they’re facing and the solutions they’re seeking in the era of smarter retail.
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