Facebook is working with brands such as Abercrombie & Fitch and Bobbi Brown Cosmetics to make shopping on its platform more mainstream.
Companies have updated packaging and sourced new product ideas after reading through the comments on TikTok. Combing through the comments can be labor-intensive on both organic and paid posts. Yet brands have found that customers’ comments can lead to easy product improvements if they can become comfortable with the tone of the app and put in the man-hours of listening to their customers there.
Merch listings associated with far-right groups violate the company’s offensive material policy, yet were still promoted. Recent searches showed that merchandise, including gun parts, branded with marks, logos and phrases associated with far right nationalist groups are readily available for sale on eBay, including numerous listings that were promoted by eBay’s advertising platform.
At the Modern Retail Summit, retail executives will come together to discuss effective strategies for driving sales by building a loyal customer base both online and offline.Book Passes