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Instagram’s version of the mall, then, is a reflection of the brand’s currency in culture, from a community perspective as well as how aggressively it’s pushing its way into the narrative with paid posts.
At the same time as retailers are racing to perform ever-faster shipping times, they also appear to be upping the incentives for slow delivery. Retailers, including Amazon, Target and Macy's are all offering shoppers discounts in exchange for longer shipping times. And that split might signal a changing mindset for some retailers -- rather than focusing on speed at all costs, some are taking a more nuanced approach to logistics.
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