Retailers and brands are experiencing a marketing rebound. New data from a Modern Retail and Glossy survey showcases that brands are expecting a post-pandemic recovery. And it's a distinct shift from 2020.
As the country opens up again and Sweetgreen continues its expansion into new markets, the fast-casual salad chain is starting to invest more in out-of-home advertising. Doing so is meant to “amplify the marketing we’re doing online,” according to Nathaniel Ru co-founder and co-CEO of Sweetgreen.
According to Farmer's Fridge founder and CEO Luke Saunders, pivoting to home delivery helped keep the business afloat. Farmer's Fridge now has three primary channels: vending machines, business-to-business and home delivery. This year is [about] getting back to growth," said Saunders on the Modern Retail Podcast. "We're doing [that] across all three channels."
The Roaring '20s are here, according to brands and retailers. In a new Glossy and Modern Retail survey, 62% of brand and retailer workers said their company’s sales are at pre-pandemic levels. Of those, 36% said their sales hadn’t slid at all during the pandemic, and 26% said their sales went down but have since recovered.
On Thursday, Google announced a slew of new features aimed at making Google Shopping easier for brands to use and break away from the crowd. Google is adding integrations with WooCommerce, GoDaddy and Square, allowing the products of brands using these platforms to automatically show up among Google's results.
It's tough transforming a local brand into a national name. But that's what Oregon-based dairy company Tillamook is trying to do. Over the last few years, the company began an eastward expansion -- going beyond the Pacific Northwest as far as the East Coast. And, according to CEO Patrick Criteser, it seems to be working. In 2017, he said on the Modern Retail Podcast, 95% of Tillamook's sales were made west of the Rocky Mountains. Today, "we're about 10% to 15% east of the Rockies."
New data from a Modern Retail and Glossy survey of retailers and brands found that 30% of respondents had already begun investing in event-based marketing campaigns over the last six months. This follows a trend that began at the very beginning of 2021 -- more brands and retailers were planning to up their overall marketing budgets.
For the latest installment of Digiday Media’s Amazon U series, experts zoomed in on a topic many brands are struggling to get right: retention.
Cookware startup Caraway was a hot commodity during the pandemic. According to its founder and CEO Jordan Nathan, the company's popularity created some headaches. Many items were out of stock more often than not in 2020, and supply chain continues to be a huge headache due to rising demand persistent effects of the pandemic. But, "we were very fortunate to be on the right side of the equation," Nathan said on the Modern Retail Podcast.
Facebook is working with brands such as Abercrombie & Fitch and Bobbi Brown Cosmetics to make shopping on its platform more mainstream.
Marc Rosen has worn many hats -- or, perhaps, pants -- at Levi's over the last seven years. As such, he's seen a lot of changes -- both within the company and in retail as a whole. On the Modern Retail Podcast, Rosen spoke about what he's been observing, as well as how his role at Levi's has changed both over the years and during the pandemic.
At the Modern Retail Summit, held between April 21 to April 23, top retail executives discussed precisely these topics. Here are some of the top insights presented during the three-day event.
In 2020, Argentine e-commerce company MercadoLibre proved itself to be a global presence. But its growth is dependent in expanding into more regions -- and fast. But Amazon is trying to encroach on its space as well.
E-commerce technology is the new gold rush. New data from CB Insights showcases just how hot the e-commerce space is. In the first quarter of 2021, funding for e-commerce startups hit $11.7 billion -- up from $2.8 billion in the first quarter of 2020 and $5.2 billion in the first quarter of 2019. It showcases an industry-wide realization: more VCs are investing in e-commerce startups and more businesses are adopting digital features to make their businesses omnichannel.
Google wants to make it crystal clear that it's not a marketplace. True, people can buy things on Google, but it also lets sellers link out to other marketplaces. On the Modern Retail Podcast, Bill Ready, the company's president of commerce and payments, discussed this important nuance.
At Modern Retail’s Livestream Commerce Trends, we’ll explore how the growth of livestream and video shopping trends are transforming how retailers, brands and marketing teams are engaging with consumers in-stream and live across social and owned-and-operated websites.REGISTER