Rent The Runway is in the midst of a logistical nightmare. But it's been responding to the crisis in a way that may not hinder its longterm brand image.
Amazon's ad business has been steadily growing for the last few years. Now, marketing services are jumping on, offering their services to retailers. As the e-commerce giant continues to challenge the duopoly, more retailers and marketers will be taking notice.
Amazon was in the headlines last week for allegedly altering its product search algorithm to boost its own products. Now, the company is hoping to shift the narrative to focus on all of the good things it does for small businesses. The timing seems questionable to some.
Many DTC brands relying on performance marketing use Facebook for customer acquisition. But the DTC company Candid has found that despite it's robust offerings, the platform simply doesn't align with its longterm strategy.
Nordstrom just promoted its head of digital to COO. This is the first time the retailer has ever hired for such a role -- and could be an indicator of more legacy businesses seeking out top strategic talent to more seamlessly mesh organizational objectives.
Starbucks just announced a new store concept that allows customers to order their drinks online and more quickly and easily pick them up. It's not the only retailer seeking out new ways to reinvigorate physical spaces.
Most DTC brands are allergic to Amazon -- and for good reason. But one firm has figured out a strategy that has low acquisition costs and directs all traffic to Amazon. The result is an Amazon-only DNVB path that forgoes the traditional scaling ethos.
This week Walmart announced it was resurrecting its fashion brand Scoop. It's a sign that the big box retailer is tweaking its approach to private label brands, and taking some cues from its earlier strategies.
Brandless announced it was pivoting to CBD earlier this summer. Now we get a glimpse at what this looks like, while other companies make similar moves.
There's a growing group of business evangelists online who love to wax philosophic about DTC brands. But it's not only a pocket of Twitter, but a thriving social network of entrepreneurs, VCs and consultants. But does it run the risk of becoming too much of a clique?
Instacart just announced that Seth Dallaire is its new chief revenue officer. Dallaire is an Amazon advertising veteran, who helped build the company's now multi-billion dollar business. His track record points to new horizons for the grocery delivery company.
Amazon’s got a thriving market for fake reviews. This black market lives mostly in chat and social platforms; Facebook is where it really thrives.
As Walmart continues to try to innovate and stay ahead of the competition, it says adult beverages is part of the equation. Alcohol, however, is a hard industry for large traditional retailers to scale. But as other retailers and platform begin to experiment in the space, it's clear alcohol is going to become a huge competitive battleground.
As DTC brands grow, they face the issue of copycats encroaching on their space. This is increasingly becoming an issue founders are being forced to reckon with. The latest example is Ro, which noticed that competitor Hims had a UX almost identical to its own.
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