Uniqlo just announced a new promotion, giving away 100,000 free samples. The retailer's US business has been flagging, and this seems like a way to try to regenerate interest. This latest program seems to borrow from some DTC strategy.
Kroger has been trying to turn its business around, and one of its most anticipated programs is around media and marketing. It's been a while since the grocer first launched its new advertising offerings -- has it made a dent with brands?
Chatbots were all the rage a few years ago, but consumers never took to them. Now, DTC brands are using a mixture of AI and human-based chat technology to better handling customer service.
Google just announced new features to its Google Shopping program. The platform is trying encroach on the e-commerce terrain that both Amazon and Facebook have dominated. It illustrates that the next big shopping advertising battle will focus on product discovery.
California's new data privacy regulations are set to be enacted in the coming months. Some retailers are being caught flatfooted in the race to be compliant.
Plans about Amazon's new brick and mortar grocery stores have leaked. While the company has been tiptoeing into the space for a while, this development presents a new phase in Amazon's quest for retail dominance.
Food52 just sold a majority stake to The Chernin Group. According to the company, what propelled the deal was the commerce strategy it put in place. Now, with the cash infusion, the home and kitchen site plans to invest even more into both online and physical retail.
Rent The Runway is in the midst of a logistical nightmare. But it's been responding to the crisis in a way that may not hinder its longterm brand image.
Amazon's ad business has been steadily growing for the last few years. Now, marketing services are jumping on, offering their services to retailers. As the e-commerce giant continues to challenge the duopoly, more retailers and marketers will be taking notice.
Amazon was in the headlines last week for allegedly altering its product search algorithm to boost its own products. Now, the company is hoping to shift the narrative to focus on all of the good things it does for small businesses. The timing seems questionable to some.
Many DTC brands relying on performance marketing use Facebook for customer acquisition. But the DTC company Candid has found that despite it's robust offerings, the platform simply doesn't align with its longterm strategy.
Nordstrom just promoted its head of digital to COO. This is the first time the retailer has ever hired for such a role -- and could be an indicator of more legacy businesses seeking out top strategic talent to more seamlessly mesh organizational objectives.
Starbucks just announced a new store concept that allows customers to order their drinks online and more quickly and easily pick them up. It's not the only retailer seeking out new ways to reinvigorate physical spaces.
Most DTC brands are allergic to Amazon -- and for good reason. But one firm has figured out a strategy that has low acquisition costs and directs all traffic to Amazon. The result is an Amazon-only DNVB path that forgoes the traditional scaling ethos.
This week Walmart announced it was resurrecting its fashion brand Scoop. It's a sign that the big box retailer is tweaking its approach to private label brands, and taking some cues from its earlier strategies.
Recognizing the companies and campaigns modernizing retail in the digital age.Submit Now