Many retailers and companies rely on people testing out their products. But with social distancing in place and many stores closed, that gets much more difficult. For some, it may mean sampling is completely off the table. For others, it means introducing new operations and safeguards that were never thought of before.
King Arthur's flour has been flying off the shelves -- both in grocery stores and digitally. The company has seen record website traffic and its DTC sales have doubled. To deal with this influx, the centuries-old flour brand has had to quickly adapt. Modern Retail spoke with its vp of marketing about how King Arthur's digital strategy has shifted and what the future of flour sales will look like.
Stores are slowly reopening, but they are about to look very different. Fewer people will be inside and the technology will be used to perform easy tasks. We took a look at all of the facets required to rebuild the retail experience. While some of it may look similar to before, a lot of thought is taking place. Come on in and take a look.
CPGs are currently in a mad dash to solidify their DTC strategies. Clorox has been building out its team for the last year and half. It's both launched new brands and focused on building out more direct sales strategies with older ones. The company's vp and general manager of DTC spoke with Modern Retail about the company's strategy, and how it's recently been accelerated.
Home Depot saw a huge revenue spike this past quarter -- as well as many more customers utilize its digital offerings. This is a long time company for the home improvement retailer. It has spent many years bolstering its digital infrastructure but hadn't yet seen the fruits of those labors. We now see why the investment paid off.
JCPenney was once an e-commerce leader. Then the department store made a series of strategic missteps. During its most recent quarterly earnings report, the company posted $3.4 billion in sales, an 8% decrease from the same period a year earlier. Meanwhile, the company owes $4 billion in debt. Now, it's filing for bankruptcy. How did JCPenney get here? Looking at its failed digital strategy helps illuminate some bigger systemic problems.
People are sheltering in place and they're also adopting pets. As a result, pet food startups have seen a huge boom over the last few months. This tracks with other bigger players shutting their doors and seeing shipping delays. While things begin to normalize the question remains whether these new entrants will be able to keep momentum.
Some of the big owners of retail space have announced their reopening plans. They involved newly-crafted protocols that have never been tested before. While other retailers are taking it slowly, all are trying their best craft a proper reopening strategy. Here's a look at how some are working together and what it takes to develop a true list of best practices.
The athletic apparel brand reported dismal earnings this past quarter. While much of this had to do with the coronavirus outbreak, its faltering DTC strategy isn't helping matters either.
2020 was the year East Fork ceramics planned to become profitable. Now, that's likely no longer on the table, but the company is using a new model to better handle its balance sheet: pre-sales. Now, new product lines will all be for sale before they're manufactured, as a way to get capital in as early as possible.
Panic shopping has somewhat subsided, and retailers aren't quite sure how to respond. We've entered a second wave of shopping patterns and they may not last forever. As a result, retailers are trying to scenario plan for something they have not way to accurately predict.
SmileDirectClub just got a new patent awarded pertaining to its orthodonture technology. The company now says it will use this patent to sue competitor Candid and have all of its retail locations shut down. It's the latest tactic the DTC teeth straightening brand has employed to regain positive business momentum.
J.Crew has had problems for years — but the coronavirus accelerated all of them. Now, the retailer is filing for bankruptcy. The question remains: how did it get here? And will it ever be able to rebound again?
Amazon is witnessing historic demand, and third-party sellers are noticing a wave of changes. For one, the platform's algorithms to crack down on bad behavior is causing adverse effects. And brands have been unable to find any way to directly communicate with Amazon. One top brand explained just how difficult it's been to sell on the Amazon platform.
Amazon's sales went up during the first quarter of this year, but so too did costs. This certainly has to do with the coronavirus -- as do the plans to re-invest all of its profits into the business. The company's latest earnings report shows that even the industry leaders have some cracks in the business.
Exclusively for Modern Retail+ members: Hear from Connie Matisse, Co-founder and CMO and Alex Matisse, Co-founder and CEO at East Fork Ceramics, on how to maintain brand loyalty during a time of tumult.Subscribe