more articles by

Cale Guthrie Weissman

  • MAY 29, 2020

    Retail sampling likely won’t be the same again

    Many retailers and companies rely on people testing out their products. But with social distancing in place and many stores closed, that gets much more difficult. For some, it may mean sampling is completely off the table. For others, it means introducing new operations and safeguards that were never thought of before.

  • MAY 28, 2020

    How King Arthur’s digital strategy has evolved during the nationwide flour boom

    King Arthur's flour has been flying off the shelves -- both in grocery stores and digitally. The company has seen record website traffic and its DTC sales have doubled. To deal with this influx, the centuries-old flour brand has had to quickly adapt. Modern Retail spoke with its vp of marketing about how King Arthur's digital strategy has shifted and what the future of flour sales will look like.

  • MAY 26, 2020

    The store of the future is coming this summer. Here’s what it looks like.

    Stores are slowly reopening, but they are about to look very different. Fewer people will be inside and the technology will be used to perform easy tasks. We took a look at all of the facets required to rebuild the retail experience. While some of it may look similar to before, a lot of thought is taking place. Come on in and take a look.

  • MAY 21, 2020

    Inside Clorox’s accelerating DTC strategy

    CPGs are currently in a mad dash to solidify their DTC strategies. Clorox has been building out its team for the last year and half. It's both launched new brands and focused on building out more direct sales strategies with older ones. The company's vp and general manager of DTC spoke with Modern Retail about the company's strategy, and how it's recently been accelerated.

  • MAY 20, 2020

    Despite profit hit, Home Depot proves out its digital bets

    Home Depot saw a huge revenue spike this past quarter -- as well as many more customers utilize its digital offerings. This is a long time company for the home improvement retailer. It has spent many years bolstering its digital infrastructure but hadn't yet seen the fruits of those labors. We now see why the investment paid off.

  • MAY 19, 2020

    How JCPenney’s e-commerce strategy ultimately faltered

    JCPenney was once an e-commerce leader. Then the department store made a series of strategic missteps. During its most recent quarterly earnings report, the company posted $3.4 billion in sales, an 8% decrease from the same period a year earlier. Meanwhile, the company owes $4 billion in debt. Now, it's filing for bankruptcy. How did JCPenney get here? Looking at its failed digital strategy helps illuminate some bigger systemic problems.

  • MAY 18, 2020

    Pet food startups are capitalizing on the new shelter-in-place lifestyle

    People are sheltering in place and they're also adopting pets. As a result, pet food startups have seen a huge boom over the last few months. This tracks with other bigger players shutting their doors and seeing shipping delays. While things begin to normalize the question remains whether these new entrants will be able to keep momentum.

  • MAY 13, 2020

    Retailers are trying to develop frameworks for reopening safely

    Some of the big owners of retail space have announced their reopening plans. They involved newly-crafted protocols that have never been tested before. While other retailers are taking it slowly, all are trying their best craft a proper reopening strategy. Here's a look at how some are working together and what it takes to develop a true list of best practices.

  • MAY 12, 2020

    Despite trying to grow DTC business, Under Armour is still struggling

    The athletic apparel brand reported dismal earnings this past quarter. While much of this had to do with the coronavirus outbreak, its faltering DTC strategy isn't helping matters either.

  • MAY 11, 2020

    How ceramics brand East Fork transitioned to a pre-sale only model

    2020 was the year East Fork ceramics planned to become profitable. Now, that's likely no longer on the table, but the company is using a new model to better handle its balance sheet: pre-sales. Now, new product lines will all be for sale before they're manufactured, as a way to get capital in as early as possible.

  • MAY 08, 2020

    ‘Second mode’: Retail shopping patterns are shifting again

    Panic shopping has somewhat subsided, and retailers aren't quite sure how to respond. We've entered a second wave of shopping patterns and they may not last forever. As a result, retailers are trying to scenario plan for something they have not way to accurately predict.

  • MAY 07, 2020

    SmileDirectClub is trying to patent its entire retail ‘experience’

    SmileDirectClub just got a new patent awarded pertaining to its orthodonture technology. The company now says it will use this patent to sue competitor Candid and have all of its retail locations shut down. It's the latest tactic the DTC teeth straightening brand has employed to regain positive business momentum.

  • MAY 05, 2020

    E-commerce woes, failed rebrands & Madewell: How J.Crew lost its way

    J.Crew has had problems for years — but the coronavirus accelerated all of them. Now, the retailer is filing for bankruptcy. The question remains: how did it get here? And will it ever be able to rebound again?

  • MAY 04, 2020

    As problems mount, sellers find fewer avenues to communicate with Amazon

    Amazon is witnessing historic demand, and third-party sellers are noticing a wave of changes. For one, the platform's algorithms to crack down on bad behavior is causing adverse effects. And brands have been unable to find any way to directly communicate with Amazon. One top brand explained just how difficult it's been to sell on the Amazon platform.

  • APR 30, 2020

    Amazon revenue is up, but the coronavirus will eat into its entire $4 billion profit

    Amazon's sales went up during the first quarter of this year, but so too did costs. This certainly has to do with the coronavirus -- as do the plans to re-invest all of its profits into the business. The company's latest earnings report shows that even the industry leaders have some cracks in the business.

Modern Retail+ Talks: How to Maintain Brand Loyalty During a Time of Tumult
Jun 4, 2020

Exclusively for Modern Retail+ members: Hear from Connie Matisse, Co-founder and CMO and Alex Matisse, Co-founder and CEO at East Fork Ceramics, on how to maintain brand loyalty during a time of tumult.

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