According to Crocs president Michelle Poole, the company's success was thanks to the brand keeping its ear to the ground and remaining scrappy. "I'm most focused on how the brand comes to life across the globe, in all channels," she said on the Modern Retail Podcast. Poole spoke about how the company dealt with all the changes brought on over the past year, as well as how it approaches large branding campaigns and influencers.
Taika, which boasts a caffeinated canned drink that contains so-called adaptogens, launched in 2020 -- right when the pandemic hit. And it's used a text-based branding strategy to help it connect with customers. Co-founder and CEO Michael Sharon joined the Modern Retail Podcast this week and spoke about how the company has been able to grow over the last year.
Williams-Sonoma-owned homewares brand West Elm announced a program called the West Elm Collective. The company described it as an ambassador program that lets West Elm work with both bigger and smaller online celebrities, giving them their own storefronts to feature select items.
The Shazam for wine had quite a big year. Vivino, an app that lets users search for wines by taking a picture of the label and read customer reviews, raised $155 million last February. The app now has over 50 million users worldwide, and says it facilitated around $250 million in sales last year. Founder and CEO Heini Zachariassen joined the Modern Retail Podcast, and spoke about this newfound growth.
DTC furniture brand Article's ticket to growth is focused on the outdoors. Its new collection of outdoor furniture is prompting a wave of growth, the company told Modern Retail. Article already saw big growth in 2020, with sales up 70% year-over-year.
The days of the Facebook whiz who can type out a few keystrokes and acquire thousands of customers thanks to an algorithmically-provided lookalike may be numbered. And brands that have relied solely on quick and easy digital customer acquisition tricks to grow their businesses face a tough road ahead.
Sarah Rasmusen, chief customer officer at the apparel brand Lands' End said, "it could not be a better time to be in the elastic waist business." While the company's revenue slightly dipped year-over-year according to its most recent earnings, online sales grew nearly 8% and the company is bullish about its products remaining in demand. Rasmusen joined the Modern Retail Podcast and spoke about how the decades-old company has been navigating the changing tides.
At Digiday Media’s “Amazon U: Amazon Beyond Search” event, industry insiders shared current best practices, case studies and tips on how to make Amazon work for your brand in 2021. This was the first of three events focusing on different parts of the Amazon ecosystem.
Right now retail media is defined by an arms race between Amazon and Walmart. However, challengers like Target and CVS are looking to compete with their own offerings.
Virtual Dining Concepts is a ghost kitchen company -- meaning it connects industrial kitchens with restaurants that only distribute through dining apps like DoorDash. But there's a Planet Hollywood-esque spin: instead of simply ginning up a dark restaurant that will live on the various dining apps, he's aligning his businesses with celebrities and influencers. It's a growing online commerce trend, and hints at some business model hurdles.
The live auction site Tophatter had a record year. The nine-year-old company saw sales grow 20% year-over-year (and said that were it not for supply chain bottlenecks, that growth would have been even higher). According to COO Andrew Blachman, Tophatter's focus on entertainment and discovery is what helped its popularity surge. Blachman joined the Modern Retail Podcast this week and spoke about all things digital commerce.
The coronavirus changed the way people shopped for groceries, and King Arthur Baking Company was no exception. The 230-year-old company had one of the hottest pandemic commodities: flour. And while it did face huge supply chain constraints early last year, King Arthur has been able to see historic sales growth and consumer behavior changes. On the Modern Retail Podcast, Bill Tine, vp of marketing, spoke about all the curveballs thrown at the company over the last year -- as well as why it decided to totally rebrand last summer.
We're now a year out since the pandemic first hit, and brands and retailers are beginning to make more concerted steps to grow their businesses. According to a recent Modern Retail and Glossy survey, 42% of brands are already spending more on advertising than they were during the past year. That is to say, companies are beginning to think about growth rather than survival.
Edgar Blazona, founder of the online sofa brand BenchMade Modern, joined the Modern Retail Podcast and spoke about how he's grown his company over the years. He spoke about how the company handled changes in demand in 2020 as well as how current supply chain woes. In 2020, sales were up 100% -- and Blazona said he expects growth to continue apace in 2021.
Global e-commerce sales grew 27.6% year-over-year, an increase from the 20.2% growth seen in 2019. This isn't surprising -- people were stuck at home during a pandemic and most relied on the internet to buy their essentials. But for brands, this meant they needed to upgrade their digital offerings. And those investments are only going to increase. A recent survey from Modern Retail and Glossy highlights the changes that brands and retailers made over the last year.
At the Modern Retail Virtual Forum, we’ll bring together senior retail marketers to discuss the challenges they’re facing and the solutions they’re seeking in the era of smarter retail.Buy Passes