Two weeks into the age of coronavirus and Amazon third party sellers still feel in the dark. Those considered non-essential are trying to figure out ways to stay afloat while Amazon de-prioritizes their products. Some are trying to get their products re-categorized, others investing in new fulfillment resources. Risks abound for all the options.
Toy stores haven't fared well over the last century. But a new crop of retailer are trying to rethink the entire category — and make it less of a toy store and more of an experience. Will it work?
People are panic shopping now, but once the dust settles there may be a big change in the products people buy. For one, grocery private brands will likely see a surge. This is because consumers will likely seek out value over name brands — but also that the perception behind private branding has changed considerably over the last few years.
As brands struggle to stay afloat in light of the coronavirus's spread, what the DTC industry will look like is a big question mark. Big brands will likely adopt DTC-like tendencies, and small startups will probably die. The one thing that's for sure is that earlier doomsday predictions have rapidly accelerated.
Many brands have relied on out of home ads, like subway takeovers, to diversify away from social and digital. But now that everyone is staying home, these businesses are being forced to rethink where best to reach audiences and how to message to them.
Brands on Amazon are struggling to figure out how to adapt to the Amazon advertising ecosystem in the age of coronavirus. Supply and demand -- both for products and ad units -- have become volatile. Meanwhile, brands are struggling to figure out how best to remain profitable and plan for the future.
Retail has changed dramatically over the last few weeks. While many businesses are struggling, the ones that are able to see this crisis through will likely need to invest in new technology to be better prepared for the next crisis. Here are some of the areas that big retailers will likely focus on.
People are staying home, and they are probably drinking too. Alcohol e-commerce is seeing big spikes in business, and some are being forced to delay shipments because of the added strain. These sales were already on the up and up, but this acceleration might bring booze to the e-commerce forefront.
It seems like every day Amazon is changing the rules for its sellers. Some are seeing huge gains, others are seeing huge losses. What's clear, however, is that the platform has dramatically changed over the last few weeks and many brands feel left in the dark.
Businesses big and small are feeling the impact of the coronavirus. But mid-tier retailers, especially those saddled with a lot of debt, are in an especially precarious situation. Many of these brands have been trying to rejuvenate business for years with mixed success. The coronavirus may prove to be their death knell.
Nearly every restaurant and grocery is feeling the effects of the coronavirus. Most are touting their ability to take orders online and facilitate either delivery or pick-up. Analysts for years have said that both will hit the mainstream — the global pandemic may be the accelerant that begins it.
This week, Neighborhood Goods opened its third location in Austin, Texas. With it, the company is also offering brands a new digital dashboard to better understand store analytics. As more physical retail concepts become popular with digital brands, the ability to analyze and contextualize real-time data is increasingly becoming table stakes.
More and more companies are announcing plans to have most employees work remotely. For smaller DTC brands, that rely on both selling physical products and having a scrappy agile work culture, this is especially difficult. But as the coronavirus spreads, so too does the need for a work contingency plan.
Though stocks are tumbling and some businesses are facing big obstacles, the coronavirus is causing some brands to see big gains. In the DTC space, companies offering higher-end home and health products have observed more new customers and bigger order sizes. It makes sense: Why go to Costco when you can buy nice toilet paper online?
DTC healthcare startup Ro announced a new assessment tool for COVID-19. It's the latest -- and perhaps most extreme -- example of businesses shifting strategies to deal with the epidemic. Questions abound about how such a program will be executed.
A series of presentations, workshops and talks to help you navigate and survive our current crisis and the acceleration of e-commerce that has come with it.Register Now