The elderflower-based liqueur St-Germain has become more popular over the last little bit -- much of that is thanks to growing demand for aperitifs. But another part of that, according to Emma Fox the VP of the brand, is that St-Germain has been taking great pains to get more people to know it exists. She joined the Modern Retail Podcast this week.
This week on the Modern Retail Podcast, Mary Rodgers, Cuisinart's director of marketing communications, spoke about how her overall approach has evolved, as well as how customer patterns have shifted. Rodgers has been at the company for 25 years. Her role has only expanded over the years. "The real reason I'm still here is because I work on all these exciting aspects of the business," she said.
A recent Glossy and Modern Retail survey highlights how DTC brands have increasingly turned to back-to-school promotions this, compared to pre-pandemic times. It's indicative of an overall marketing shift -- especially for online brands known for forgoing sales cycles. Instead, in an attempt to win back sales and attract new customers, more brands are thinking about participating in seasonal campaigns like back-to-school.
Eric Girouard, founder of Brunt Workwear, joined the Modern Retail Podcast this week and discussed how the last year has gone. The company, which launched in 2020, targets trades workers. Sales thus far have been good. "We've consistently grown 63% month-over-month since we've launched," said Girouard.
People hunkered down during the pandemic, and many adopted pets. According to the dog-focused company Bark, that's led to an increase in demand. CEO Manish Joneja joined the Modern Retail Podcast and spoke about the last year and his big plans for the brand.
A significant challenge for Twitch as it tightens its moderation policies is content like hot tub streams, which dance on the edge of acceptability.
Magic Spoon, which is sold entirely online, offers a variety of different protein-filled cereals for around $10 a box. The idea with Magic Spoon, said co-founder Gabi Lewis, was to "take cereal through the innovation that we've seen in categories like ice cream or candy." Lewis joined the Modern Retail Podcast and spoke about how he built the Magic Spoon brand, as well as where he sees it going from here.
Farmer's Fridge makes fresh salads in plastic bottles that used to be distributed via push-button machines in highly-trafficked areas -- like airports or hospitals. Its model was essentially business-to-business. When the pandemic hit, the company was forced to build out a direct-to-consumer sales channel -- and fast.
Minibar Delivery -- a platform whose name aptly describes its services -- saw a 500% increase of new customers in March and April of last year. Now, the company is trying to keep growth apace while adding more cities and liquor store partners to its roster. CEO and co-founder Lindsey Andrews joined the Modern Retail Podcast this week and talked about Minibar's trajectory.
In 2020, hotel occupancy hit 44% in the U.S., down from 66% in 2019. And, according to one estimate, occupancy will likely hover around 52% in 2021 -- still well below where it was pre-pandemic. As a result, branded partnerships no longer have the gravitas they once held. Now, some brands are changing the way they think about hotel partnerships.
Modern Retail rallied a squad of marketing leaders and entrepreneurs from top brands to come together for the Marketing Leaders Forum. The speakers brought their varied talents to the table to share their experiences and offer suggestions for marketers on how to ride out the storm to succeed in 2021 and beyond. Here are the highlights.
Designer Brands Inc., parent company of DSW, has been trying to prove itself to be a bonafide digital retailer. The retailer's CEO Roger Rawlins joined the Modern Retail Podcast this week and spoke about how he's been leading the company. He has been at Designer Brands for 15 years -- and helped bring the company online. This was a behemoth task; "I'm a stores guy by trade, even though I ran dot com," he said.
In 2018, during the Rio de Janeiro Olympics, TikTok had only just been introduced to the U.S. a year before. It hadn’t caught on as the sensation it is now, growing nearly 800% in monthly active users from 2018 to 2020. Throughout the last two weeks, Olympic athletes like Ilona Maher of the U.S. women’s rugby team have been taking to TikTok to show what life is like inside the Olympic village. And fashion brands are benefiting from it.
Convenience store startup Foxtrot is trying to become a national name. Over the last few weeks, the company announced a series of expansion plans. For one, it plans to open 50 new locations over the next two years. Foxtrot is also launching a national delivery program called Foxtrot Anywhere. The retailer's CMO Carla Dunham joined the Modern Retail podcast and spoke about the company's big ambitions.
At the Modern Retail Summit, retail executives will come together to discuss effective strategies for driving sales by building a loyal customer base both online and offline.Book Passes