Location data is no longer limited to geo-fencing, which typically triggers a text or app notification when a person enters a street or store.
When Topshop announced last week that it was filing for bankruptcy in the U.S. and liquidating all U.S. stores, it should not have come as a surprise.
Brands and retailers are turning to experience-based programs to build an army of brand advocates and organic influencers.
To drive customer and revenue growth as well as meet high valuations, DTC brands are testing how far they can stretch beyond initial value propositions.
Retailers are deploying robots to make stores more productive, an essential part of their e-commerce and delivery efforts.
Walmart is renovating tired old stores and using automation technology to help it serve in-store and e-commerce customers concurrently.
Amazon is letting third-party sellers access detailed analytics about buyers.
Twitch has proven there is a big market for watching other people play video games, so why not the same for shopping.
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