Outdoor furniture company Outer pays its customers to turn their backyards into "showrooms," which prospective new customers can check out as they're deciding whether or not to buy a sofa or a rug from Outer. It's something that the startup has done since launching in mid-2019. But 2020 was the year in which Outer started to prove that its model has traction. The company did more than $12 million in sales in 2020, up from $1.1 million in 2019. Now, the company plans to lean on its customers more to help fuel its growth, as it seeks to expand the showroom model.
Healthcare and insurance aren't the sexiest areas, but they are both ripe for disruption. That's why Matt Gamache-Asselin, co-founder and CEO of Alto Pharmacy, decided to enter the space. The five-year-old company has raised over $350 million thus far and has been building digital pharmacy to compete with the likes of CVS and Walgreens. On the Modern Retail Podcast, he spoke about why he entered the space.